Category Archive for: Media

Why Your Brand Should Be on Tumblr

You’ve heard of Twitter’s little blue bird, but what about Tumblr’s little white T? Tumblr is an emerging content platform that’s a blog/social media hybrid. You can post text, photos, quotes, links, music and videos – like many other social platforms. What separates Tumblr from the rest of the pack, and why should your brand…

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SHIFT Archives: The Best of Q4 2015

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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Turning Hand-Me-Downs into Healthcare Hits

There is almost always going to be another company that is more innovative, taking a new approach or has more acquisitions. In other words, sometimes a client just isn’t worthy of the news that they so badly want to be a part of. The healthcare industry is unique in that it is simultaneously at the…

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5 Tips on Creating an Extraordinary YouTube Channel for Your Brand

Ah, YouTube. Seldom mentioned with major social platforms like Facebook, Twitter, and Instagram, yet still a household name. Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. The site boasts approximately 1 billion unique visitors each month and 6 billion hours of video watched. From a survey of…

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Tech & the News: Virtual Reality and the New York Times

As a technology PR professional who started her career on the editorial desks of daily newspapers, I’m fascinated with traditional media’s efforts to keep up with the times (pun sort of intended) and the use of emerging tech in communications. So it caught my interest earlier this week when The New York Times announced a…

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Gift Guide Pitching: Christmas in October (And September and August and July…)

The air is beginning to crisp and leaves are starting to turn, which means that PR professionals have been thinking about the holidays for months already.  Christmas in July is more than a cute saying, as planning and pitching for the holidays beings in the early summer.  Now that we’re getting closer to holiday madness,…

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Phone Pitching 101

Picture this: it’s Monday morning and your client informs you that the launch you have been planning has been moved up to Wednesday! As a PR pro, you know things change last minute, so this news doesn’t rattle your cage. However, it’s CRUNCH time and you need media feedback as soon as possible to ensure…

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How To Turn An Interview Into Coverage a Year Later

When you ask a client what their dream publication/piece of coverage is, nine times out of ten they will name a top tier business publication: Forbes, Fortune, The New York Times, Wall Street Journal, etc. When I hear this it simultaneously makes me apprehensive and excited. While these hits are sometimes the hardest to come…

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Want to Repeat that Awesome Broadcast Hit? Here’s What NOT to Do.

(Caution: This post contains lots of hockey references – apologies to non-sports fans) For many clients, broadcast coverage is the pinnacle of our PR efforts. For PR pros that means racking our brains for every possible angle to secure that valuable air time – both local and national. While I’m sure every pitch has a…

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Shark Week: Media bait, or PR peeps chomping at the bit?

As both a PR pro and a completely rational citizen of the world, I love Shark Week. From an industry standpoint, I’m amazed at how the Discovery Channel has successfully created an annual event that is both a perennial PR boon for sharks and an increasingly popular platform for brands to get exposure through paid…

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