Category Archive for: Media

The Power of Human Interaction

In a world where we communicate through text messaging, social media and emails, we often forget the benefits of face-to-face interaction. Being able to edit, alter, or filter anything we send to another person or group may seem like a blessing, but ultimately it can become a curse if you don’t pepper in human interaction.…

Read More →

What it Takes to Land a Business Feature

Companies hire PR pros to land big media wins. Most often when brands onboard a firm, they have sights set on a splashy business press story that positively touts their company’s growth, acknowledges it as a disruptor or compares it to a longstanding leader in the space. We’re with you, and we’re all about it! While this…

Read More →

Six Media Consumption Secret Weapons for PR Professionals

As PR professionals, we’re glued to the news. We’re hungry to stay updated on the latest trends and breaking stories, never knowing where that next campaign idea or pitch angle will come from. Sure, we stay in-the-know on PR, marketing and mobile/social industry news, as well as our clients’ industries, but there’s also a need…

Read More →

How to be a Media Expert

I Feel the Need, the Need to Read. Clients expect us to be media experts. The only way to deliver on this is to actually ingest the news on a daily basis. When I’m interviewing a prospective candidate for a junior-PR position, my go-to question every time is “what do you read?” It’s a simple…

Read More →

Incorporating the Media Business Model into Pitches

Over the past few weeks, I’ve been looking at outbound media pitches and reconsidering the way we should be approaching media. As PR professionals, we tend to fall into a comfortable pattern. We’re given a piece of news from a client and, based upon our knowledge of the media, we shape up a pitch. As…

Read More →

How DOES Mobile Change The Brandscape?

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. This is no fad – it is projected that by 2020, 80% of adults on Earth will have a smart phone. The way we think of the “internet” as a place for brands must fundamentally change to…

Read More →

Delivering the Packaged Story: A Recipe for Success

After years of going to new business pitches, participating in new client kick-off meetings and even chatting through our weekly check-in meetings with clients, one question almost always pops up: “How do we get into top business and trade publications?” While some PR people might shy away from this question, I personally love it. In…

Read More →

Photo by Roger H. Goun

Can I Quote You on That? Three Interviewing Blunders to Avoid

In my last post, I shared three ways to bungle your product launch and touched briefly on preparing your executives for media interviews. Let’s dig into this a bit more. First, why is media training so important? Because this is a chance to speak to a wider audience and therefore, any missteps can be magnified.…

Read More →

Don’t Be Outdated: Why It’s Important to Refresh Your Models

It’s becoming more fashionable to claim that your PR and marketing is “data-driven,” but what exactly does that mean? It means we evaluate our situation honestly, using the most unbiased tools at our disposal. This often means using data about our current market or audience to create a model. A model is simply a substitute…

Read More →

Looking Back at 2015’s Top Healthcare Headlines to Help You Look Ahead

Healthcare made a lot of headlines this year. But what does that mean to the healthcare industry? A while back we explained the PEST framework for understanding competitive threats. With this in mind, let’s examine a few of 2015’s top healthcare headlines as they’ll be a contributing factor into what happens in 2016 and beyond.…

Read More →

Back to Top