Category Archive for: Media

state of social media snapchat

State of Social Q1 2017: Snapchat Reveals Little, Saturated Already?
Marketing, Media, News, Public Relations, Snapchat, Snapchat, Social Media, 11 May, 2017 0

Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its first earnings call since its initial public offering (IPO). User Growth Snapchat reports its userbase by quarterly averaged daily active users, meaning the number of users who are active daily on average throughout the quarter. What we…

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State of Social Twitter

State of Social Q1 2017: Twitter User Growth Takes Off
Marketing, Media, Public Relations, Social Media, Twitter, 01 May, 2017 0

Twitter, the microblogging service that Wall Street loves to hate, has surprised analysts and marketers alike with its Q1 2017 results. Let’s see what took everyone by surprise. Audience Growth Twitter’s audience growth reversed course, showing almost 3% quarter-over-quarter growth. Twitter hasn’t seen this level of user growth in two years: Mobile growth remained at…

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SHIFTxSW Part 1: Recapping Media Driven Content at SXSW 2017
Brand, Events, Media, 05 Apr, 2017 0

Another year goes by and another SXSW has come and gone. With a few days to digest all that we saw, we are ready to recap this years’ experience. For 10 days, the city of Austin becomes a conference center, a concert hall and a movie theater all rolled into one. With so much content…

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media mailers

The Growing Value of Surprise and Delights – Crafting the Perfect Media Mailers
Media, 29 Mar, 2017 0

A pleasant surprise can make anyone’s day, whether it’s your favorite sweet treat or beauty products, we can all use a free pick me up. As such, the San Francisco SHIFT consumer team has leveraged timely and seasonal holidays to surprise media and influencers with their products, samples and treats. Our media mailers have benefited…

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press coverage

Five Ways to Amplify Press Coverage
Earned Media, Media, 21 Mar, 2017 0

When that piece of anticipated top-tier coverage finally hits, the first response is a deep sigh of relief and pride. You did the background work, got the interview, managed all the follow-ups and boom, a few weeks (or even months) later the coverage is live. But the efforts shouldn’t stop after sending a note to…

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fake news

Fake News: A Data-Driven Analysis
Culture, Earned Media, Facebook, Marketing, Media, Public Relations, Strategy, Values, 31 Jan, 2017 0

What’s the impact of fake news? Is it as big a problem as people make it out to be? Shortly after the 2016 US Presidential election, America’s interest in “fake news” skyrocketed; some believed that fake news sites heavily influenced the outcome of the election. How concerned were people? We saw search volumes spike during…

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media hits

A New Year’s Resolution for PR: Media Hits and the Importance of Asking WHY
Media, Public Relations, 03 Jan, 2017 0

If SHIFT had a dollar for every time a client or prospect said the following, we’d likely be living in the lap of luxury by now. “We want to get media hits in the New York Times, Wall Street Journal, NPR – those type of tier one media outlets.” When pressed on the “why” behind…

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traditional media

2016 – A Year in Traditional Media
Media, Public Relations, 15 Dec, 2016 0

As SHIFT and the entire industry continues to evolve there is always the question… Is traditional media relations dead?  From the perspective of the consumer team in the Boston office the answer is a resounding, NO!  Each member of the team has a particular hit that they are extremely proud of purely based on the…

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Consumer Media

Start Spreading the News: SHIFT NY 2016 Consumer Media Highlights
Earned Media, Media, News, Public Relations, 13 Dec, 2016 0

SHIFT New York’s consumer team kept up a full court press in 2016, keeping our clients’ brands top of mind among relevant technology and lifestyle reporters and delivering relevant, timely content to their readers. Whether it was securing placements for the latest outdoor grilling innovation from Char-Broil or letting tech reporters know about a new…

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Company Launch

A Company Launch: The Story of Bringing SiFive Out of Stealth
Media, Public Relations, Technology, 09 Dec, 2016 0

When we landed SiFive as a client earlier this year, they presented us with an interesting challenge. We were tasked with gaining awareness and traction for a company launch out of stealth…for a company that wasn’t quite stealth. The backdrop: the semiconductor market has been rapidly shrinking due to consolidation, making it difficult for anyone except the…

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