Category Archive for: Media

Celebrity Ambassador

Consumer Corner: Selecting the Right Celebrity Ambassador

Like me, you’ve probably watched a movie and seen a product integration that seemed out of place, or seen an ad with a celebrity ambassador that just didn’t seem like a good fit. Most recently, the Twittersphere was in a tizzy over Ed Sheeran’s cameo in Game of Thrones. Diehard fans were NOT into it,…

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crisis communications plan

Knowledge Is Key For Crisis Comms: Shark Week Case Study, Part 2

Miss the intro to this Shark Week crisis comms series? Read it here before moving on to part 2. G.W.’s vegan donut shop is suffering from a crisis as a result of the negative media attention around sharks during Discovery Channel’s Shark Week. Luckily, G.W. has fin here before – and knows just what to…

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headline writing

When Great Headline Writing Isn’t Enough

Thanks to the many intense pressures existing in digital advertising, media and content marketing, the importance of a good headline has grown exponentially in recent years. Taking the media example, 20 years ago an attention grabbing headline was important to capture a reader’s attention and engage them, but they had already bought the newspaper! Now,…

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Three Public Relations Mega-Trends in 2017: Where Are We Now?

Earlier this year we published a blog post highlighting the three PR mega-trends we predicted would shape our industry in 2017. Now that we’re almost halfway through the year (what?!), we wanted to take a look back at how these trends have impacted our efforts so far. Content Shockwave According to Google News, there were…

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freelancers

How PR Pros Can Help Freelancers [Q&A with Curtis Silver]

From HuffPost and Forbes to Good Housekeeping, many well-known publications have come to rely on freelance writers. Their creativity and connections help editors cover areas that aren’t on their radar. Despite the freedom to pursue a variety of topics, contributors aren’t immune to the issue that’s plaguing all writers: a dip in page views. So,…

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state of social media snapchat

State of Social Q1 2017: Snapchat Reveals Little, Saturated Already?

Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its first earnings call since its initial public offering (IPO). User Growth Snapchat reports its userbase by quarterly averaged daily active users, meaning the number of users who are active daily on average throughout the quarter. What we…

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State of Social Twitter

State of Social Q1 2017: Twitter User Growth Takes Off

Twitter, the microblogging service that Wall Street loves to hate, has surprised analysts and marketers alike with its Q1 2017 results. Let’s see what took everyone by surprise. Audience Growth Twitter’s audience growth reversed course, showing almost 3% quarter-over-quarter growth. Twitter hasn’t seen this level of user growth in two years: Mobile growth remained at…

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SHIFTxSW Part 1: Recapping Media Driven Content at SXSW 2017

Another year goes by and another SXSW has come and gone. With a few days to digest all that we saw, we are ready to recap this years’ experience. For 10 days, the city of Austin becomes a conference center, a concert hall and a movie theater all rolled into one. With so much content…

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media mailers

The Growing Value of Surprise and Delights – Crafting the Perfect Media Mailers

A pleasant surprise can make anyone’s day, whether it’s your favorite sweet treat or beauty products, we can all use a free pick me up. As such, the San Francisco SHIFT consumer team has leveraged timely and seasonal holidays to surprise media and influencers with their products, samples and treats. Our media mailers have benefited…

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press coverage

Five Ways to Amplify Press Coverage

When that piece of anticipated top-tier coverage finally hits, the first response is a deep sigh of relief and pride. You did the background work, got the interview, managed all the follow-ups and boom, a few weeks (or even months) later the coverage is live. But the efforts shouldn’t stop after sending a note to…

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