Category Archive for: Media

Content Creation

5 Methods for Content Creation

With every client, there always seems to be a point where the team is stuck creatively. These are the opportunities to think creatively in both approaching and creating content for the client. For those that are currently in the position, there are a few different methods that we can use to spark this creativity and…

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Building Media Relationships

Building Media Relationships

Securing earned media is more challenging than ever. Journalists receive hundreds of pitches per day while being tasked with creating more content under tighter deadlines. PR people need to find a way to cut through the noise to deliver results for their clients and/or companies. In a perfect world, the cream rises to the top…

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tech giants

Tech Giants Dominated the Media in 2017: Here’s How to Get a Piece of the Action

It’s nearly impossible not to notice that the five Tech Giants – Amazon, Google, Apple, Microsoft and Facebook – have steadily eaten up more and more share of the media. With such a big impact on the stock market, it’s natural media would put a large majority of resources (and, consequentially) headlines toward them. And…

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state of social media snapchat

State of Social Q4 2017: Snapchat Snaps Back

Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its fourth quarter earnings call and its first annual call since its initial public offering (IPO) recently. Let’s see what the company had to report. User Growth Snapchat reports its userbase by quarterly averaged daily active users, meaning…

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Phone pitching

Phone Pitching 101

  Picture this: It’s Monday morning and your client informs you that the launch you’ve been planning has been moved up to Wednesday! As a PR pro, you know things change last minute, so this news doesn’t rattle your cage. However, it’s CRUNCH time and you need media feedback as soon as possible to make…

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Top Public Relations Trends in 2018: Introduction

2018 PR Trends: Social Media [Video]

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in social media: Influencer Marketing Train Keeps Picking Up Speed Influencer marketing shows no sign of diminishment despite questionable ROI. Influencer marketing methods…

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best of Q1 content 2017

SHIFT Archives: The Best of Q1 Content 2017

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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paid media

Do You Need Paid Media?

A recent marketing discussion on Facebook surfaced the criticism that paid media, in a world of earned, owned, and paid, should be unnecessary, that if you do amazing and awesome work in earned and shared media, paid wouldn’t need to be part of the mix. This has been a familiar refrain ever since the debut…

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integrated campaigns

Package Theft: A Case Study on the Successes of Integrated Campaigns

Recently, we ideated and executed an integrated campaign on the topic of package theft in the United States for our client, Blink. As a thought leader in the home security space, Blink coined the Thursday following Cyber Monday as “Package Theft Thursday” to highlight the heightened risk of stolen packages following consumers’ spike in online…

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State of Social Facebook

State of Social Media 3Q 2017: Facebook Nears $5 ARPU

Facebook, the largest social network and arguably the largest product ever made for the human race intentionally, released its 3Q 2017 earnings. Let’s see what the behemoth had to say. User Growth After passing 2 billion monthly active users last quarter, Facebook notched another 72 million or so new monthly active users for 3.29% growth.…

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