Category Archive for: Media Relations

maximize news

How to Work with Your PR Firm to Maximize News

So far in 2018, 101.9 million articles and 5.6 million news blogs have been published online, according to a search on media analytics tool Sysomos. Through its own newsroom, Facebook issued 31 corporate and 24 product announcements. In 2017, nearly 22,700 venture capital deals were struck according to CrunchBase. What does this all mean? Getting…

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media relations

Media Relations 101: Knowing When & How to Pivot

You’ve drafted your pitch, found your media targets and crafted the perfectly pithy subject line. You’re confident that the angles you’re pitching are strong and timely and will be of interest to the media and their audiences. But what happens when your media relations efforts aren’t as successful as anticipated? Whether you’re an AE on…

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reaching influencers

A New Approach to Reaching Influencers

It’s no secret that the discipline of earned media has always played second fiddle to paid media — but that may be finally changing. We now have the ability to target opinion formers directly and use paid media to amplify their voice and distribute content, making the role of paid secondary to earned, owned and…

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Lobbying

Lobbying for Your B2B Client or Pitch Idea

I was recently speaking with a lobbyist that works with a client. The lobbyist was explaining his role, not only on behalf of my client but also more generally, including his job description and goals. He stressed that while most people think a lobbyist strictly influences laws or policies to benefit a company or organization,…

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Building Media Relationships

Building Media Relationships

Securing earned media is more challenging than ever. Journalists receive hundreds of pitches per day while being tasked with creating more content under tighter deadlines. PR people need to find a way to cut through the noise to deliver results for their clients and/or companies. In a perfect world, the cream rises to the top…

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tech giants

Tech Giants Dominated the Media in 2017: Here’s How to Get a Piece of the Action

It’s nearly impossible not to notice that the five Tech Giants – Amazon, Google, Apple, Microsoft and Facebook – have steadily eaten up more and more share of the media. With such a big impact on the stock market, it’s natural media would put a large majority of resources (and, consequentially) headlines toward them. And…

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Reputation Management

Reputation Management: Rising Above Competitors

There’s nothing wrong with healthy competition. Whether it’s on the field or in the boardroom, competition makes people try harder, move faster and embrace change. Without competition, there would be less incentive to think about customers, push for innovation or strive to hit goals. In PR, we rarely meet a CEO, a CMO or a…

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media relations

Making Media Relations Connections

I made the move from Boston to SF four months ago and couldn’t be happier to be in the hub for technology and healthcare innovation. The SHIFT SF office is located right in the thick of it all in downtown SF. As such, I had the opportunity to attend a few events from last week’s…

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consumer PR

2018 Predictions: Consumer PR Edition

It’s hard to believe that 2017 has come and gone. Between “fake news,” Oscar mix-ups, and an adorably blundered BBC interview, it was a roller coaster of entertainment (at least that’s what many of us are choosing to remember over the countless negative stories). Now we turn to the new year and think about impending…

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Industry Prediction

How Do You Make a Good Industry Prediction?

It’s the start of 2018, and many PR pros (if you haven’t already) are sharing their clients’ industry predictions with media. The idea of your client making predictions about what’s ahead over the next year sounds simple, right? After all, your clients live and breath this type of thinking all year long, which means you’re…

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