Category Archive for: Marketing

trade shows

Taking the Stage at Trade Shows

Trade shows are a lot like music festivals – highly anticipated events that draw thousands of fans to see top brands perform. Like a music genre, the industry subject matter attracts and unites, giving sponsors the luxury of playing to an educated, interested audience. Targeting refined groups is nothing new – most marketing tactics do…

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Marketing and PR Strategies

Five Tips to Align Marketing and PR Strategies

As you begin pulling together a comprehensive marketing plan and budget for the coming year, one of the most important considerations is to thoughtfully align your marketing and PR strategies. These two efforts need to work in unison to amplify your company’s messaging, support your brand and drive measurable results.  Here’s how: Establish Goals Is lead…

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The Sorry State of Social Media Engagement

Engagement is everything in social media marketing. Without engagement, algorithms won’t favor our content, and audiences won’t take actions to become customers. Thus, we would expect the biggest, best, most well-known brands in the world to expend serious effort and resources on building engagement. How much engagement, as a percentage, would you guess the top…

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healthcare coverage

Healthcare Coverage Open Enrollment Season: 5 Areas of Opportunity for Engaging Millennials

With open enrollment for healthcare coverage encroaching on November 1, we’re offering a three-part series on best practices for engaging millennials – the nation’s largest living generation. Health insurers looking to reach millennials must address their privacy concerns, grant easy access to information across a variety of relevant formats, and highlight a focus on cost-effective…

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business ROI

PR and Marketing: Embrace All Data Sources to Drive Business ROI

Content shock, social avalanches, data deluge – pick your phrase du jour. However described, PR and Marketing is awash is data. It would seem logical that communicators would rush to embrace data as a strong asset in defining and refining strategy for better outcomes. And yet many prospects and clients are stating that they only…

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State of Social

State of Social Q2 2016: LinkedIn Bought by Microsoft

LinkedIn, the premier business-focused social network, is no more as an independent company. In June 2016, Microsoft purchased it for $26.2 billion, one of the largest social network acquisitions ever. While LinkedIn will continue to operate as a social network, we expect this to be one of the last State of Social reports on the…

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State of Social Twitter

State of Social 2Q 2016: Twitter’s Endless Plateau

The 140 character social network released its Q2 2016 earnings. How did everyone’s favorite short attention span social network fare? Let’s check the numbers. Audience Growth After relatively robust growth in Q1, Q2 returned to more modest growth, not even cracking 1% quarter-over-quarter growth. Twitter added only 3 million new users (which, in the scheme…

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Pokemon Go Part 2

Pokémon Go: How to Capture the Business Opportunity Pt. 2

Welcome to the second installment of our Pokémon Go blog series. I covered what the game is, how it works, and why its popularity is significant in Part 1. Catch up here if you missed it. Today, I’ll be talking about how to capture the business opportunity behind Pokémon Go and evolve your augmented reality…

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Pokemon Go: Why Augmented Reality = Augmented Marketing, Part 1

By now, you’ve heard of Pokémon Go and you’re likely in one of three buckets: 1) completely addicted 2) totally confused or 3) resisting to join the craze for any number of personal reasons. All three categories are completely understandable; after all, not all of us grew up watching the original cartoon next to a…

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Digital Advertising Performance

Digital Advertising and Public Relations, Part 5: Advertising Measurement

Public relations professionals often make mention of the concepts of earned, owned, and paid media. However, when they begin to talk about media, they quickly brushed past paid media. Ignoring paid media is a capital mistake; doing so ignores a body of strategies and tactics which complement and enhance the power of earned media and…

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