Category Archive for: Marketing

New SHIFT Webinar: Getting Started with Google Data Studio™

Google Data Studio™ made a splash when it was first revealed to Google Partners in 2015 as a potential solution for client reporting and dashboards. It’s now available to marketers and communicators globally, and it’s a potent new tool for the data-driven PR practitioner, communicator, or marketer. Learn what Data Studio is, how it works,…

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fake news

Fake News: A Data-Driven Analysis

What’s the impact of fake news? Is it as big a problem as people make it out to be? Shortly after the 2016 US Presidential election, America’s interest in “fake news” skyrocketed; some believed that fake news sites heavily influenced the outcome of the election. How concerned were people? We saw search volumes spike during…

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the next big social media network

The Next Big Social Network Does Not Exist

One of the questions we are asked the most about social media is “what’s the next big thing”? What’s the next big social network? Where should companies be looking next? How can we get ahead of the curve and find the next Facebook, the next Instagram, etc.? The answer may be a bit disappointing. Facebook…

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Content Strategy

Finance Marketing: How to Create a New Digital Content Strategy

Before diving into a new content strategy, don’t miss the first blog in this series here — where we explore the four obstacles facing finance marketing departments, preventing them from truly performing to the fullest potential. When one typically thinks of finance companies, a few key terms may come to mind – traditional, convoluted, and money-making. These…

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PR and Marketing Resolutions

New Year’s Resolutions for PR and Marketing Pros

Every year, people around the world pledge to make New Year’s Resolutions. These promises come in all shapes and sizes, but ultimately serve as a way for folks to set goals to better themselves during the year ahead. While personal resolutions will vary, although maybe not as much as you think, there are a handful…

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best of q2

SHIFT Archives: The Best of Q2 2016

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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Social Media in Healthcare

Social Media in Healthcare: Why Instagram is its Best Kept Secret

Instagram, the lesser known tool behind social media in healthcare and widespread photo sharing social platform, has an average of 500 million monthly active users and growing. The applications of this platform are endless, but it’s proving to be a fruitful podium for the healthcare industry.  Whether Instagram is providing future medical students the opportunity to follow…

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Finance Companies

Finance Companies: The 4 Obstacles Facing Your Marketing Department Part 1

Are you a CMO of one of the many competing finance companies, faced with defending your marketing team’s budgets all too often? Do you see your team spinning their wheels, constantly working with all areas of the organization with few qualified leads to show (beyond the typical RFP requests)? According to the CMO Survey as…

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State of Social Facebook

State of Social Q3 2016: Facebook Hits 1 Billion Mobile-Only Users

The largest social network in the world – and to some people, the entire Internet – released its Q3 2016 earnings. How is Facebook faring, given the lackluster performance of LinkedIn and the troubles at Twitter? User Growth Facebook’s overall growth advanced above 4% quarter-over-quarter in Q3, which is faster than it’s been since 2013.…

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State of Social Twitter

State of Social Q3 2016: Twitter’s Fight to Survive

The beleaguered 140 character social network released its Q3 2016 earnings. How did everyone’s favorite microblogging social network fare? After all, it was a rough quarter for Twitter, putting itself up for bid and gathering no takers. Let’s check the numbers. Audience Growth Twitter’s audience growth remains anemic, adding 4 million new users and essentially…

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