Category Archive for: Marketing

How to choose a martech stack

How to Choose a Marketing Technology Stack, Part 1 of 7: Introduction

We were asked recently, …Would love your thoughts on the base marketing tech stack for a consumer company. Assuming Marketing Automation, Email, CMS…what else? At first glance, this seems like a fairly cut-and-dried question. What marketing technologies should consumer companies be using? Of course, while the question is direct and succinct, we know from Scott…

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The Right Way to Set Up Snapchat Snapcodes with URLs

In late January, Snapchat released a new feature to help advertisers and businesses drive more impactful business results via their platform: the URL Snapcode. What is a URL Snapcode? In short, a Snapcode that opens a web page in Snapchat. Here’s an example. To use it, take a picture of it in Snapchat. To generate…

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Chance the Rapper

Grammy Award Winning Marketing

If you haven’t heard of Chance the Rapper by now, then unfortunately for you you’re living under a rock (sorry grandma). At the young age of 23, Chance recently cemented his mark in music industry history at the 59th Annual Grammy Awards. Chance became the first independent artist to win a Grammy. He won a…

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How to Measure the Success of Video Communications

As we’ve detailed previously, video is hot. It’s one of the most engaging ways to communicate with an audience, and digital platforms are doubling down on video. However, one area where video-minded PR professionals fall short is how to measure the success of video communications. How do we know when our video is contributing to…

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Should Your Business Leverage Facebook Live?

The rise of live video is no secret–especially within today’s tense political and social climate. However, if you’re not a politician, renowned craft beer brewer, or reality celebrity, but instead a business owner or marketer, should your brand be going live? Our short answer: your brand should start leveraging Facebook Live. Our long answer: you…

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State of Social Twitter

State of Social Q4 2016: Twitter Sees Negative Revenue Growth

Twitter, the social network which still comprises the backbone of most social media metrics, made it through another year. While speculation was rampant about its purchase, it ended the year still an independent entity. Let’s see how it fared. Audience Growth Twitter’s audience growth continued to decline, slipping below 1% quarter over quarter: Mobile growth…

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State of Social

State of Social Q4 2016: The End of LinkedIn

We have kept track of LinkedIn as a publicly-traded company almost since its IPO in 2012. As of the end of calendar year 2016, LinkedIn has officially come to an end as a publicly-traded company, and is now a wholly owned subsidiary of Microsoft Corporation. What this means for our State of Social series is…

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State of Social Facebook

State of Social Q4 2016: Facebook Aims For the TV

The largest social network in the world – and to some people, the entire Internet – released its Q4 2016 and year end earnings. How is Facebook faring as the current king of the hill? User Growth Facebook’s overall growth remained above 4% quarter-over-quarter in Q4, which is no small feat given its massive size…

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the big game

Superb Owl: Getting Creative with Marketing Budgets

Time for THE BIG GAME (yes, you know the one) It’s that time of year again – The Big Game hits airwaves on Sunday. Want to get your brand in on the action? Pony up, or sit down. Oh, and don’t bother even mentioning the game by name – that’ll cost you as well. As…

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HIMSS17: Taking a Data-Driven Approach to On-Site PR and Marketing

With HIMSS17 around the corner, you likely have your marketing and communications strategy locked and loaded for the conference. Still, we all know that flexibility in planning and real-time communications are key at any event. In order to fully take advantage of the thought leadership opportunities at HIMSS, your organization and key opinion leaders (KOLs) need…

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