Category Archive for: Marketing

marketing roi

How to Improve Marketing ROI with Deliberate Practice

Marketing and PR teams are under constant pressure to deliver results – measurable outcomes in both dollars spent and leads generated. Teams many times overspend time and resources on things they aren’t fully sure will deliver value. Why? Those choices are easily defensible to their senior management. Falling into this trap is easy and alluring –…

Read More →

ibm vision

IBM Vision: The Future of AI and Public Relations

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Over three days, we explored the future of analytics and artificial intelligence, from understanding where we are in the evolution of analytics to seeing the cutting edge of how AI will impact every industry. Let’s look at some…

Read More →

Marketing Technology Conference: MarTech SF 2017 In Review

I had the opportunity and privilege to speak at this year’s MarTech SF, the marketing technology conference, and wanted to share some of the highlights and takeaways from the show. MarTech is the marketing technology industry’s premier conference, where our industry goes to talk shop about what’s next. The Mega Landscape The conference kicked off…

Read More →

state of social media snapchat

State of Social Q1 2017: Snapchat Reveals Little, Saturated Already?

Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its first earnings call since its initial public offering (IPO). User Growth Snapchat reports its userbase by quarterly averaged daily active users, meaning the number of users who are active daily on average throughout the quarter. What we…

Read More →

How to choose a martech stack

How to Choose a Marketing Technology Stack, Part 6 of 7: Common Errors

In this series, we’ll unpack our marketing technology deployment strategy. We’ll learn how to properly plan a marketing technology stack rollout, develop a sensible governance model, examine what could go wrong, and succeed on the first try rather than patch and duct tape a disaster repeatedly. Part 6: Four Common Marketing Technology Deployment Errors Marketing…

Read More →

State of Social

State of Social Q1 2017: Facebook nears 2 billion users, says video or else

The largest social network in the world – and to some people, the entire Internet – released its Q1 2017 earnings. What’s new with the 800 pound gorilla in social media? User Growth Facebook’s overall growth remained above 4% quarter-over-quarter in Q1, which it has sustained over the past 3 quarters. Facebook is just short…

Read More →

State of Social Twitter

State of Social Q1 2017: Twitter User Growth Takes Off

Twitter, the microblogging service that Wall Street loves to hate, has surprised analysts and marketers alike with its Q1 2017 results. Let’s see what took everyone by surprise. Audience Growth Twitter’s audience growth reversed course, showing almost 3% quarter-over-quarter growth. Twitter hasn’t seen this level of user growth in two years: Mobile growth remained at…

Read More →

How to choose a martech stack

How to Choose a Marketing Technology Stack, Part 5 of 7: The Marketing Technology RFP

In this series, we’ll unpack our marketing technology deployment strategy. We’ll learn how to properly plan a marketing technology stack rollout, develop a sensible governance model, examine what could go wrong, and succeed on the first try rather than patch and duct tape a disaster repeatedly. Part 5: The Marketing Technology RFP Believe it or…

Read More →

How to choose a martech stack

How to Choose a Marketing Technology Stack, Part 4 of 7: Process

In this series, we’ll unpack our marketing technology deployment strategy. We’ll learn how to properly plan a marketing technology stack rollout, develop a sensible governance model, examine what could go wrong, and succeed on the first try rather than patch and duct tape a disaster repeatedly. Part 4: Defining Process in Marketing Technology The next…

Read More →

Back to Top