Category Archive for: Marketing

Google AdWords Ad Extensions

AdWords 201: The Go-To AdWords Ad Extensions Guide

Hey there! Welcome to AdWords 201 on AdWords ad extensions. If you missed the 101 course on basic AdWords bidding strategies, have a thirst for knowledge, or just need a refresher you can find it here. What is an ad extension, you ask? Ad extensions expand your ad with additional information that would not otherwise…

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Fast Track Your Data: An IBM Machine Learning Event Recap

I had the pleasure and privilege to attend IBM’s Machine Learning event, Fast Track Your Data, recently in Munich, Germany. While the event covered a number of topics including hybrid cloud data management, governance, and machine learning, a couple items stand out for marketers and communicators to pay attention to. Simplifying Data Science Data science,…

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marketing best practices

Marketing Best Practices from BrandHIT

Miss our BrandHIT preview post? Check it out here! I had the opportunity to attend BrandHIT last week in Las Vegas. BrandHIT is a new conference hosted by industry leader HIMSS that offers marketing best practices specific to the health information technology (HIT) community. My colleague, Christopher Penn, also spoke at BrandHIT about how to build…

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Content Marketing Agency

6 Questions To Ask A Content Marketing Agency Before Hiring

Managing all components of a successful marketing strategy has become a juggling act in the 21st century. How can one organization possibly keep every ball in the air between social media management, e-mail marketing campaigns, and, especially, SEO?  Hence, why hiring a content marketing agency is becoming the new norm with 73 percent of major…

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GDPR Primer for Marketing and Public Relations

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. What is GDPR? GDPR, the General Data Protection Regulation, is an EU regulation which strengthens data protection and privacy for EU citizens and the companies they do business with. GDPR…

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pinterest ads

Making the Most of Pinterest Ads

Social media has completely changed the way information is shared – both personally and professionally. Any savvy marketing professional understands that having a strong presence on social media is critical to connecting with customers and growing a business, but the most successful marketers realize organic efforts are often not enough to make a significant impression.…

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health information technology

HIMSS BrandHIT Preview: What’s New in Healthcare IT Marketing

Healthcare IT marketing is one of the hottest, fastest growing industries in the world as digital health, precision medicine, and artificial intelligence meet traditional healthcare. What’s new in healthcare IT marketing? This Wednesday kicks off the BrandHIT Marketing Summit in Vegas, a two-day HIMSS event where attendees will discover what’s next in the health information…

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Connecting PR To Business Results

One of the most common requests I’ve received in my work in public relations is, “how do we connect our public relations efforts to business results?”. This question – and its many variations – is a disguise for a much simpler question: How does PR help me make money / not get fired? Public relations…

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key performance indicators

Choosing The Right Key Performance Indicators

Today’s blog is from our partner at NATIONAL, Jonathan Litwack. Enjoy!  Key Performance Indicators (KPIs) are a lot like a road trip: we know that we have a starting point and an end point, with speed being our indicator of whether we’ll successfully reach our destination on time or not. (Analogy lost on you? Check out this…

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So You’re A Social Media Guru, Right?

A celeb gave you a shoutout on Twitter. Your Instagram pictures hit triple-digit likes. Your Snapchat game is on point, not to mention your Facebook Live skills. Sound familiar? We see quite a few people promote themselves as a ‘social media guru’ or ‘social media master’ across their – wait for it – social media…

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