Category Archive for: Marketing

pain balm

Marketing After Facebook for Brands [VIDEO]

Facebook changed its algorithm to suppress unpaid brand posts. Do we just dig our credit cards out and pay Mr. Zuckerberg whatever he wants? What are our alternatives? In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing Social…

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Top Public Relations Trends in 2018: Introduction

2018 PR Trends: Social Media [Video]

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in social media: Influencer Marketing Train Keeps Picking Up Speed Influencer marketing shows no sign of diminishment despite questionable ROI. Influencer marketing methods…

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Top Public Relations Trends in 2018: Introduction

2018 PR Trends: Search Marketing [Video]

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 2 major trends in search marketing: Advanced PR Practitioners Embrace AI Fully The most advanced PR practitioners will embrace AI technologies and incorporate them into day-to-day…

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Top Public Relations Trends in 2018: Introduction

2018 PR Trends: Paid Media [Video]

2018 is here, and we’re digging into what look to be some of the biggest trends that will affect PR practitioners this year. In this installment, we’ll look at 3 major trends in paid media:  More Paywalls Go Up Traditional news media is struggling to survive, hemorrhaging cash. To compensate, more walls will go…

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digital signage

Digital Signage: the Ultimate Mode of Marketing Your Retail Business

Is your business beginning to pick up? Are you looking for ways of catching up with your competitors? Do you want to create attention grabbing digital signage in your place of business? Then this is certainly a good read for you. Small and medium retailers often struggle to compete with competitors. It is in times…

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startup marketing

10 Surprising Startup Marketing Hacks

Launching a new business is an exciting journey that can help entrepreneurs realize their dreams while improving the world. As every experienced entrepreneur knows, however, finding initial customers is the most difficult part of the startup process. The reality is that few customers want to buy from a company that has few online reviews, no…

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holiday marketing

Holiday Marketing Tips

It’s that time of year again! Where Christmas music starts to besiege mainstream radio and you start getting irrationally angry at random strangers setting up their Christmas lights too early. But it’s never too early to start thinking about holiday marketing strategies. In fact, you’ve probably been thinking about them for months now. If you’re a little behind in your holiday planning, don’t sweat it. These…

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breaching 140 whos using twitters 280 characters

Breaching 140: Who’s Using Twitter’s 280 Characters?

On September 26, 2017, Twitter surprised its users by announcing that certain users would have their tweet character limits doubled, from 140 characters to 280 characters. This beta test was to determine whether users wanted the increased characters. After the beta, Twitter rolled out 280-character tweets to all users. Naturally, as one of the first-ever…

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state of social media snapchat

State of Social Q3 2017: Snapchat Struggles For Relevance

Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its third earnings call since its initial public offering (IPO) recently, and the little ghost is struggling. Let’s see what the company had to report. User Growth Snapchat reports its userbase by quarterly averaged daily active users, meaning…

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State of Social

State of Social Media 3Q 2017: Facebook Nears $5 ARPU

Facebook, the largest social network and arguably the largest product ever made for the human race intentionally, released its 3Q 2017 earnings. Let’s see what the behemoth had to say. User Growth After passing 2 billion monthly active users last quarter, Facebook notched another 72 million or so new monthly active users for 3.29% growth.…

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