Category Archive for: Marketing

Content Marketing Agency

6 Questions To Ask A Content Marketing Agency Before Hiring

Managing all components of a successful marketing strategy has become a juggling act in the 21st century. How can one organization possibly keep every ball in the air between social media management, e-mail marketing campaigns, and, especially, SEO?  Hence, why hiring a content marketing agency is becoming the new norm with 73 percent of major…

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GDPR Primer for Marketing and Public Relations

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. What is GDPR? GDPR, the General Data Protection Regulation, is an EU regulation which strengthens data protection and privacy for EU citizens and the companies they do business with. GDPR…

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pinterest ads

Making the Most of Pinterest Ads

Social media has completely changed the way information is shared – both personally and professionally. Any savvy marketing professional understands that having a strong presence on social media is critical to connecting with customers and growing a business, but the most successful marketers realize organic efforts are often not enough to make a significant impression.…

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health information technology

HIMSS BrandHIT Preview: What’s New in Healthcare IT Marketing

Healthcare IT marketing is one of the hottest, fastest growing industries in the world as digital health, precision medicine, and artificial intelligence meet traditional healthcare. What’s new in healthcare IT marketing? This Wednesday kicks off the BrandHIT Marketing Summit in Vegas, a two-day HIMSS event where attendees will discover what’s next in the health information…

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Connecting PR To Business Results

One of the most common requests I’ve received in my work in public relations is, “how do we connect our public relations efforts to business results?”. This question – and its many variations – is a disguise for a much simpler question: How does PR help me make money / not get fired? Public relations…

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key performance indicators

Choosing The Right Key Performance Indicators

Today’s blog is from our partner at NATIONAL, Jonathan Litwack. Enjoy!  Key Performance Indicators (KPIs) are a lot like a road trip: we know that we have a starting point and an end point, with speed being our indicator of whether we’ll successfully reach our destination on time or not. (Analogy lost on you? Check out this…

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So You’re A Social Media Guru, Right?

A celeb gave you a shoutout on Twitter. Your Instagram pictures hit triple-digit likes. Your Snapchat game is on point, not to mention your Facebook Live skills. Sound familiar? We see quite a few people promote themselves as a ‘social media guru’ or ‘social media master’ across their – wait for it – social media…

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How to choose a martech stack

How to Choose a Marketing Technology Stack, Part 7 of 7: The Future

In this series, we’ll unpack our marketing technology deployment strategy. We’ll learn how to properly plan a marketing technology stack rollout, develop a sensible governance model, examine what could go wrong, and succeed on the first try rather than patch and duct tape a disaster repeatedly. Part 7: The Future of Marketing Technology and Project…

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Three Public Relations Mega-Trends in 2017: Where Are We Now?

Earlier this year we published a blog post highlighting the three PR mega-trends we predicted would shape our industry in 2017. Now that we’re almost halfway through the year (what?!), we wanted to take a look back at how these trends have impacted our efforts so far. Content Shockwave According to Google News, there were…

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marketing roi

How to Improve Marketing ROI with Deliberate Practice

Marketing and PR teams are under constant pressure to deliver results – measurable outcomes in both dollars spent and leads generated. Teams many times overspend time and resources on things they aren’t fully sure will deliver value. Why? Those choices are easily defensible to their senior management. Falling into this trap is easy and alluring –…

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