Category Archive for: Marketing

data-driven

3 Data-Driven PR Proof Points

We talk a lot about data-driven PR, but what does it really mean? It’s easy to learn how to use tools like Moz or Google Analytics, but how does it tie into the larger mission? Like with any program, how we use it depends on the brand’s goals. While we have an entire series to…

Read More →

Rethinking Data-Driven Marketing in the Wake of the Cambridge Analytica Scandal

It’s a strange time to be a data scientist. News about Cambridge Analytica’s ‘problematic’ (we prefer the term morally bankrupt) approach to data analysis has left the 23 million Canadians on Facebook feeling suspicious and defenseless. And the community of social, behavioral and data scientists who work in marketing and communications have never looked more like…

Read More →

MozRank vs. MozTrust

MozRank vs. MozTrust: What’s the Difference & What Does It Mean For SEO?

Moz is one of the leading SEO tool providers. Its features are used to extrapolate key information and various metrics that can help us optimize our content marketing strategies. Moz offers a plethora of tools, providing us valuable data to glean invaluable insights. MozTrust and MozRank are just two of many metrics provided on the…

Read More →

How To Reconcile Differences Between Ad Clicks and Website Sessions

How To Reconcile Differences Between Ad Clicks and Website Sessions

Most marketers have encountered a situation in which a campaign’s clicks and associated website sessions don’t quite line up. Sometimes, it’s a minor discrepancy. Other times, there’s a major difference. In this post, we’ll address the common and less-common causes behind these mismatches starting with the differences between how clicks and website sessions are defined…

Read More →

social media feedback

Best Ways To Get Feedback on Social Media

One of the best ways to grow your audience is by getting social media feedback. This has a number of advantages. It will give people the feeling that you’re imbedded in a community, give you ideas about where you should head and what you should talk about and keep your audience engaged. So how do…

Read More →

Nostalgia

Nostalgia Marketing

Recently I was invited to give a presentation to the PR class at the Nova Scotia Community college on the different aspects of blogging—from personal blogs as a way to practice your craft, to professional blogs to grow your profile, to blogs as an integral part of a solid content strategy. One of the hardest…

Read More →

Learn from Luxury brands

What Social Media Marketers Can Learn from Luxury Brands

When implementing strategies that involve social media optimization, experts can use a software program that offers detailed statistics, post videos that feature a company’s products, add reviews that describe services that a business offers, evaluate the strategies that competitors utilize, offer rewards for individuals who buy the company’s products and examine the interests of potential…

Read More →

LinkedIn Metrics

LinkedIn Metrics – Q&A Series: Clicks or Social Actions?

In terms of LinkedIn metrics, is it more valuable to have more clicks or higher social actions? As your company page grows and you share new content every day, it increases the opportunities for others to find out about and interact with your page and its content on LinkedIn. If you are new to LinkedIn…

Read More →

Content Creation

5 Methods for Content Creation

With every client, there always seems to be a point where the team is stuck creatively. These are the opportunities to think creatively in both approaching and creating content for the client. For those that are currently in the position, there are a few different methods that we can use to spark this creativity and…

Read More →

Digital Marketing Courses

5 Free Digital Marketing Courses Every Marketer Should Take

We’ve all heard it before – take this course and advance your SEO strategy, it only costs $499 and it’s a limited time offer. Now, we may be asking ourselves, “Is it worth investing my money into this course?” Unless the person offering the course uncovered Google’s algorithm, I’d say no, probably not. However, there…

Read More →

Back to Top