Category Archive for: Marketing Technology

How to choose a martech stack

How to Choose a Marketing Technology Stack, Part 7 of 7: The Future

In this series, we’ll unpack our marketing technology deployment strategy. We’ll learn how to properly plan a marketing technology stack rollout, develop a sensible governance model, examine what could go wrong, and succeed on the first try rather than patch and duct tape a disaster repeatedly. Part 7: The Future of Marketing Technology and Project…

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ibm vision

IBM Vision: The Future of AI and Public Relations

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Over three days, we explored the future of analytics and artificial intelligence, from understanding where we are in the evolution of analytics to seeing the cutting edge of how AI will impact every industry. Let’s look at some…

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Marketing Technology Conference: MarTech SF 2017 In Review

I had the opportunity and privilege to speak at this year’s MarTech SF, the marketing technology conference, and wanted to share some of the highlights and takeaways from the show. MarTech is the marketing technology industry’s premier conference, where our industry goes to talk shop about what’s next. The Mega Landscape The conference kicked off…

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content marketing strategy

Prevent Keyword Cannibalization in Your Content Marketing Strategy with this Excel Tool

If you’ve been writing blogs as part of your content marketing strategy, you probably have a long list of focus keywords you’ve already used. When expanding your content marketing plan, you’ll come up with another long list of potential keywords to generate additional content around. It can be hard to keep track of both lists,…

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How to choose a martech stack

How to Choose a Marketing Technology Stack, Part 6 of 7: Common Errors

In this series, we’ll unpack our marketing technology deployment strategy. We’ll learn how to properly plan a marketing technology stack rollout, develop a sensible governance model, examine what could go wrong, and succeed on the first try rather than patch and duct tape a disaster repeatedly. Part 6: Four Common Marketing Technology Deployment Errors Marketing…

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How to choose a martech stack

How to Choose a Marketing Technology Stack, Part 5 of 7: The Marketing Technology RFP

In this series, we’ll unpack our marketing technology deployment strategy. We’ll learn how to properly plan a marketing technology stack rollout, develop a sensible governance model, examine what could go wrong, and succeed on the first try rather than patch and duct tape a disaster repeatedly. Part 5: The Marketing Technology RFP Believe it or…

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How to choose a martech stack

How to Choose a Marketing Technology Stack, Part 4 of 7: Process

In this series, we’ll unpack our marketing technology deployment strategy. We’ll learn how to properly plan a marketing technology stack rollout, develop a sensible governance model, examine what could go wrong, and succeed on the first try rather than patch and duct tape a disaster repeatedly. Part 4: Defining Process in Marketing Technology The next…

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Demystifying Data part 1

Demystifying Data Part 1: An Introduction to the Wonderful World of Data

“Every second of every day, our senses bring in way too much data than we can possibly process in our brains.” – Peter Diamandis, Chairman/CEO, X-Prize Foundation. We are lucky enough to live in a world with an influx of data. Even if you aren’t a marketing or public relations professional data is at your…

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Optimize Digital Marketing Efforts

Free Tools to Help New Companies Optimize Digital Marketing Efforts

In today’s digital world, online marketing is crucial to the success of any newly established company. Oftentimes, however, young brands try to offset the steep costs of starting a business by tightening the purse strings for any “excess” activity in their first year. Unfortunately, public relations and marketing are often included on the list of…

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