Category Archive for: Management

How to choose a martech stack

How to Choose a Marketing Technology Stack, Part 4 of 7: Process

In this series, we’ll unpack our marketing technology deployment strategy. We’ll learn how to properly plan a marketing technology stack rollout, develop a sensible governance model, examine what could go wrong, and succeed on the first try rather than patch and duct tape a disaster repeatedly. Part 4: Defining Process in Marketing Technology The next…

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Kanban Methodology

Agile Management: Kanban Methodology for Public Relations Teams

You have tons of stuff to do and are struggling to keep you and your team organized. Your client has a list of things a mile long and everyday feels like you’re making no progress. Have you considered trying a Kanban methodology board? Kanban is a method of managing a project team and their workload…

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Finance Companies

Finance Companies: The 4 Obstacles Facing Your Marketing Department Part 1

Are you a CMO of one of the many competing finance companies, faced with defending your marketing team’s budgets all too often? Do you see your team spinning their wheels, constantly working with all areas of the organization with few qualified leads to show (beyond the typical RFP requests)? According to the CMO Survey as…

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how to boost engagement

How to Manage: Maximizing Team and Individual Engagement

Gallup defines engaged employees as those who are involved in and enthusiastic about their work and workplace. In a Gallup’s latest report, less than one-third of Americans are engaged in their jobs in any given year. The best managers create productive and engaging work environments for team members. While it’s not breaking news that no…

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