Category Archive for: Management

ethics in pr

How To Maintain Ethics in PR

Over the years, academia hijacked an old biblical passage that I, too, have repurposed. This phrase has guided my 30+ year career (and is worth every consideration by every PR person when considering how to maintain ethics in PR): “the truth shall set you free.” As PR professionals, we are often privy to information – objective…

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startups

10 Tips for Surviving Startups

Today’s post is from guest blogger Doug Wheeler, a 25+ year veteran executive in the technology industry. Enjoy! Having spent more than 15 years in the startup school of hard knocks — including some that made a mark (or I’m hoping will soon – go DocuSign!) and others that fizzled out — I’ve learned a great many…

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shultz hour

The Shultz Hour

In April, David Leonhardt at the New York Times wrote a column about the need to take a Shultz hour. For those unfamiliar, it comes from George Shultz, who was the Secretary of State under President Reagan. The concept is to carve out one hour a week to sit undisturbed with a pen and paper…

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How to choose a martech stack

How to Choose a Marketing Technology Stack, Part 7 of 7: The Future

In this series, we’ll unpack our marketing technology deployment strategy. We’ll learn how to properly plan a marketing technology stack rollout, develop a sensible governance model, examine what could go wrong, and succeed on the first try rather than patch and duct tape a disaster repeatedly. Part 7: The Future of Marketing Technology and Project…

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PR plans

Maximizing the PR Planning Process

Whether it’s a new client, the start of a new quarter or time for a six-month refresh, creating PR plans are the first step to ensure the PR program is a success. However, not just any plan will do. In order to truly have a successful program, you’ll need a planning process that is comprehensive…

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Internal Videos

Best Practices for Creating Impactful and Cost Effective Internal Videos

We do a lot of external communications here at SHIFT – whether it’s securing editorial coverage, managing owned content like company blogs, implementing social media initiatives that engage key audiences and influencers or creating compelling, shareable infographics. Innovative internal communication is another unique challenge we’re often presented with by our clients. Whether it’s a large…

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How to choose a martech stack

How to Choose a Marketing Technology Stack, Part 4 of 7: Process

In this series, we’ll unpack our marketing technology deployment strategy. We’ll learn how to properly plan a marketing technology stack rollout, develop a sensible governance model, examine what could go wrong, and succeed on the first try rather than patch and duct tape a disaster repeatedly. Part 4: Defining Process in Marketing Technology The next…

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Kanban Methodology

Agile Management: Kanban Methodology for Public Relations Teams

You have tons of stuff to do and are struggling to keep you and your team organized. Your client has a list of things a mile long and everyday feels like you’re making no progress. Have you considered trying a Kanban methodology board? Kanban is a method of managing a project team and their workload…

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Finance Companies

Finance Companies: The 4 Obstacles Facing Your Marketing Department Part 1

Are you a CMO of one of the many competing finance companies, faced with defending your marketing team’s budgets all too often? Do you see your team spinning their wheels, constantly working with all areas of the organization with few qualified leads to show (beyond the typical RFP requests)? According to the CMO Survey as…

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how to boost engagement

How to Manage: Maximizing Team and Individual Engagement

Gallup defines engaged employees as those who are involved in and enthusiastic about their work and workplace. In a Gallup’s latest report, less than one-third of Americans are engaged in their jobs in any given year. The best managers create productive and engaging work environments for team members. While it’s not breaking news that no…

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