Category Archive for: LinkedIn

State of Social Media 2Q 2015: LinkedIn Resumes Its Dominance

LinkedIn, the dark horse of social networks, has consistently been a slow-but-steady growth play in the past, from revenue to marketing options. Let’s see how the dark horse raced in Q2. Growth LinkedIn continues its steady growth to 380 million users; since its divergence from Twitter in Q2 of 2014, LinkedIn has continued to outgrow…

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State of Social 1Q15: LinkedIn Marketing Solutions Dips

Unemployment continues to sink, with official unemployment at 5.5% and total labor underutilization at 11%. Given this backdrop, how is the professional social network doing? Has LinkedIn’s pivot to become a content marketing site and publisher been a success? Let’s look at the numbers. Growth LinkedIn’s network continues to grow at a healthy clip, around…

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How to Use LinkedIn Analytics

In December, I walked through Twitter’s analytics platform, and today I wanted to take a similar dive into LinkedIn’s free Analytics offering. If you run a company page for your business or brand, you may have noticed the little Analytics button on your page. Let’s look at what LinkedIn Analytics offers and how you can…

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State of Social Q4 2014: LinkedIn is the real MVP

With unemployment nearing all-time lows, how is LinkedIn faring? Are job seekers still using the site? Does it have any relevance in the new labor environment? In a word: yes. LinkedIn’s performance was stronger than ever to close out Q4 2014, with some astounding numbers. Let’s jump into the details. First, user growth has been…

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Up Your Intel With LinkedIn

Today, we’re excited to announce the release of our latest eBook, ‘LinkedIn for Businesses & Brands.’ LinkedIn is often underused, and its usefulness to brands is often understated. It can truly be a powerful tool for businesses. Our eBook walks through seven core ways brands can use LinkedIn, from the very first steps to utilizing…

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Social Media Quiz – The Intermediate Answers

A few weeks ago we created a quiz to help separate the true social media masterminds from, well, the not-so-masterminds: So You’re a Social Media Guru, Right? Ring a bell? If you didn’t get a chance to take the quiz, try it now! It was a lot of fun for us to create, and wanted…

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State of Social 1Q14: LinkedIn, the Dark Horse Stumbles

In our final report for the first quarter of 2014’s state of social media, we’re going to take a look at the dark horse of social networks, LinkedIn. What’s changed, and what does it mean for marketing and PR professionals? So, what’s on the books for the 1st quarter of 2014 for the network? Is…

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State of LinkedIn: The Social Media Dark Horse

The dark horse of social networks, LinkedIn released its Q4 and 2013 annual report detailing how the network is doing, from user adoption to overall revenue to advertising. Some of the high points from the report include: LinkedIn now stands at 277 million monthly active users LinkedIn monthly active user growth for 4Q2013 was 7%…

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