Category Archive for: LinkedIn

startups

10 Tips for Surviving Startups

Today’s post is from guest blogger Doug Wheeler, a 25+ year veteran executive in the technology industry. Enjoy! Having spent more than 15 years in the startup school of hard knocks — including some that made a mark (or I’m hoping will soon – go DocuSign!) and others that fizzled out — I’ve learned a great many…

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LinkedIn All Star

8 Easy Steps to Reach LinkedIn All Star Status

In a few, simple steps you can have something in common with LeBron James and Tom Brady. You can be an All Star. Yes, you. Unfortunately, this post isn’t going to teach you how to be an All Star in the NBA or NFL. Sorry if I got your hopes up. BUT, it will teach…

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LinkedIn

An Exec’s Guide to LinkedIn: Quick Tips For Boosting Presence

As a redhead, I hate to use this term … but many people have come to view LinkedIn as the red-headed stepchild of the core social networks. Twitter, Facebook and Instagram dominate daily life on social media for everyday users. But when it comes to business, it’s hard to argue that LinkedIn doesn’t provide value.…

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State of Social

State of Social Q4 2016: The End of LinkedIn

We have kept track of LinkedIn as a publicly-traded company almost since its IPO in 2012. As of the end of calendar year 2016, LinkedIn has officially come to an end as a publicly-traded company, and is now a wholly owned subsidiary of Microsoft Corporation. What this means for our State of Social series is…

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State of Social

State of Social Q3 2016: LinkedIn Flattens Out

While LinkedIn has technically been purchased by Microsoft, the transaction has not closed yet. Thus, for at least this quarter, we have updated numbers about the company’s social network. We do not expect discrete data to be released by Microsoft in its earnings reports, but they may pleasantly surprise us. Let’s see how LinkedIn fared…

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State of Social

State of Social Q2 2016: LinkedIn Bought by Microsoft

LinkedIn, the premier business-focused social network, is no more as an independent company. In June 2016, Microsoft purchased it for $26.2 billion, one of the largest social network acquisitions ever. While LinkedIn will continue to operate as a social network, we expect this to be one of the last State of Social reports on the…

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State of Social Q1 2016: LinkedIn chugs along steadily

LinkedIn, the former dark horse of social media, has not only grown past Twitter, but is a serious publishing platform in its own right. It’s the little engine that could, chugging away quietly – and that makes it worth paying attention to. Growth LinkedIn’s membership continues to grow strongly, at 433 million registered users. Note…

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State of Social Media Q4 2015: Less than 25% Active LinkedIn Members

LinkedIn, the former dark horse of social media, has not only grown past Twitter, but is a serious publishing platform in its own right. Let’s see what LinkedIn reported for its Q3 earnings. Growth LinkedIn’s membership continues to grow, passing 400 million registered users: Above, we see sustained 4% quarter over quarter growth, indicating a…

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SHIFT Archives: The Best of Q4 2015

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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State of Social Media Q3 2015: LinkedIn Marketing Revenue Flattens

LinkedIn, the former dark horse of social media, has not only grown past Twitter, but is a serious publishing platform in its own right. Let’s see what LinkedIn reported for its Q3 earnings. Growth LinkedIn’s membership growth has remained strong despite passing the 350 million monthly active users mark earlier this year: Above, we see…

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