Category Archive for: Learning

Social Media Quiz – The Intermediate Answers

A few weeks ago we created a quiz to help separate the true social media masterminds from, well, the not-so-masterminds: So You’re a Social Media Guru, Right? Ring a bell? If you didn’t get a chance to take the quiz, try it now! It was a lot of fun for us to create, and wanted…

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Content Creation vs Content Curation

In a world where “content is king” and one wrong move on social media can send your brand reputation into a nose dive, there is a lot of pressure on companies to maintain a successful online marketing strategy, from the website and company blog to social media pages. One topic that’s often debated is the…

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2014 Internet Trends: Mobile Boom, Messaging Shifts and Audience Migrations

Former Morgan Stanley analyst and current Kleiner Perkins investor Mary Meeker presented her annual Internet Trends report yesterday at re/code’s Code Conference. Meeker and KPCB have published a report every year since 2001, providing the technology and media industries with powerful insights into the future of digital and how the world interacts with each other…

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What can a Rubik’s Cube teach us about solving problems in PR?

Anguish. Annoyance. Frustration.  These are just a few of the emotions that come to mind for those of us in PR when dealing with a troublesome pitch or a difficult client. These same thoughts run through the mind of someone staring at the colorful madness that is a Rubik’s Cube. What happens when we encounter…

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Can Brands Really “Be Human?”

Last week, we published a post with content marketing guidelines centered on the “be human” mantra. Since I wrote the blog, I’ve come across several similar posts that tout the opposite – that brands inherently cannot be human no matter how hard they try. Jason Falls put it plainly: “As much as we can teach…

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The Value of Knowing Your Audience

We’ve talked a fair amount on this blog about social tools, the role of PR and marketing in lead generation and the changing landscape of analytics. One thing that can get lost in the rush to the latest tool or trend conversation is a fundamental tenant: the value of truly knowing your audience. By that…

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Public Relations and Media Relations: What’s the difference?

If you work in public relations, you’ve definitely been asked, as have we, “What exactly is PR?” (If you still don’t have an answer, check out our take on the question here) The next question is usually, “So is it the same as media relations?” Our answer? No, and here’s why. The Public Relations Society…

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Public Speaking Tips for PR Pros

We’ve all been there. Standing in front of a crowded room, palms sweaty, mouth dry, dreading what’s to come with all our being. Three out of every four people have a fear of public speaking. You could almost say being nervous before a presentation is the “normal” reaction in today’s judgmental world. But it doesn’t…

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What to Know Before Starting a Job in PR

You’ve nailed the interview and accepted that shiny new job in public relations, now what? Working at a new agency can be unnerving and taking a step in a new direction after college can be a challenge, but we think you’re up for it. Here are some tips that have helped me in my first…

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Mailbag: Best Free PR Tools

We received the following very spammy blog comment: While this was very clearly a spambot trying to advertise and build links for a home decor company, it’s not a terribly bad question (even if the grammar is). What are the best free PR tools? Here’s our short list of recommended tools. Done well, public relations…

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