Category Archive for: Learning

The Top 5 Skills That Young (And All) Communicators Should Develop

One of the more enjoyable elements of being an executive in communications today is that my work brings me into contact with a wide variety of individuals. Whether it’s participating in webinars, interacting with people online, or speaking at industry, company or academic events, I meet people who are at varying levels of comfort with…

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Review: Measure What Matters Most – A Think With Google Guide for Marketers

Here at SHIFT we’re big fans of Think With Google. Critical and creative thinking are fast becoming the skills to develop and Google seeks to help with that with this product. Google’s new guide, “Measure What Matters Most“, drives home the point of improving outcomes by focusing on the customer journey. Let’s dive into some of the…

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Find your Brand’s Optimum Facebook Strategy

The Facebook news feed algorithm is in constant flux. It’s never a surprise when another ‘update’ materializes in the daily news scan, making the maintenance of a successful social media strategy difficult for marketers and communicators. One of the fundamental truths to Facebook in current environments, however, is that brands (in general) need to pay…

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Learning By Teaching: The PR Edition

Docendo discimus. By teaching, we learn. Penned by the Roman philosopher Seneca the Younger in the early days of the Roman Empire, it holds as true today as it did two thousand years ago. Modern psychology researchers have dubbed it the protégé effect. Yes, according to SCIENCE, you are psychologically wired to learn stuff better…

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Fix (or Establish) Your Brand Reputation

Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. Just look at the NFL these days. Especially in the era of social media and the instant gratification of the Internet, if there’s a single mistake your company has made, people will…

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Social Media Quiz – The Intermediate Answers

A few weeks ago we created a quiz to help separate the true social media masterminds from, well, the not-so-masterminds: So You’re a Social Media Guru, Right? Ring a bell? If you didn’t get a chance to take the quiz, try it now! It was a lot of fun for us to create, and wanted…

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Content Creation vs Content Curation

In a world where “content is king” and one wrong move on social media can send your brand reputation into a nose dive, there is a lot of pressure on companies to maintain a successful online marketing strategy, from the website and company blog to social media pages. One topic that’s often debated is the…

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2014 Internet Trends: Mobile Boom, Messaging Shifts and Audience Migrations

Former Morgan Stanley analyst and current Kleiner Perkins investor Mary Meeker presented her annual Internet Trends report yesterday at re/code’s Code Conference. Meeker and KPCB have published a report every year since 2001, providing the technology and media industries with powerful insights into the future of digital and how the world interacts with each other…

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What can a Rubik’s Cube teach us about solving problems in PR?

Anguish. Annoyance. Frustration.  These are just a few of the emotions that come to mind for those of us in PR when dealing with a troublesome pitch or a difficult client. These same thoughts run through the mind of someone staring at the colorful madness that is a Rubik’s Cube. What happens when we encounter…

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Can Brands Really “Be Human?”

Last week, we published a post with content marketing guidelines centered on the “be human” mantra. Since I wrote the blog, I’ve come across several similar posts that tout the opposite – that brands inherently cannot be human no matter how hard they try. Jason Falls put it plainly: “As much as we can teach…

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