Category Archive for: Learning

Don’t Be Outdated: Why It’s Important to Refresh Your Models

It’s becoming more fashionable to claim that your PR and marketing is “data-driven,” but what exactly does that mean? It means we evaluate our situation honestly, using the most unbiased tools at our disposal. This often means using data about our current market or audience to create a model. A model is simply a substitute…

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SHIFT Archives: The Best of Q4 2015

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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SHIFT Archives: The Best of Q3 2015

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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Turning Hand-Me-Downs into Healthcare Hits

There is almost always going to be another company that is more innovative, taking a new approach or has more acquisitions. In other words, sometimes a client just isn’t worthy of the news that they so badly want to be a part of. The healthcare industry is unique in that it is simultaneously at the…

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What 4 Winnie the Pooh Characters Can Teach You About Your PR Internship

When starting out at a public relations / marketing internship, everyone in your non-PR life will always ask, “what are you learning?” You’re getting some key, inside info about how companies and brands shape their images. But in the process, you’re also learning about yourself. Each PR / marketing internship is different, but from my…

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The Top 5 Skills That Young (And All) Communicators Should Develop

One of the more enjoyable elements of being an executive in communications today is that my work brings me into contact with a wide variety of individuals. Whether it’s participating in webinars, interacting with people online, or speaking at industry, company or academic events, I meet people who are at varying levels of comfort with…

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Review: Measure What Matters Most – A Think With Google Guide for Marketers

Here at SHIFT we’re big fans of Think With Google. Critical and creative thinking are fast becoming the skills to develop and Google seeks to help with that with this product. Google’s new guide, “Measure What Matters Most“, drives home the point of improving outcomes by focusing on the customer journey. Let’s dive into some of the…

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Find your Brand’s Optimum Facebook Strategy

The Facebook news feed algorithm is in constant flux. It’s never a surprise when another ‘update’ materializes in the daily news scan, making the maintenance of a successful social media strategy difficult for marketers and communicators. One of the fundamental truths to Facebook in current environments, however, is that brands (in general) need to pay…

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Learning By Teaching: The PR Edition

Docendo discimus. By teaching, we learn. Penned by the Roman philosopher Seneca the Younger in the early days of the Roman Empire, it holds as true today as it did two thousand years ago. Modern psychology researchers have dubbed it the protégé effect. Yes, according to SCIENCE, you are psychologically wired to learn stuff better…

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Fix (or Establish) Your Brand Reputation

Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. Just look at the NFL these days. Especially in the era of social media and the instant gratification of the Internet, if there’s a single mistake your company has made, people will…

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