Category Archive for: Learning

startup marketing

10 Surprising Startup Marketing Hacks

Launching a new business is an exciting journey that can help entrepreneurs realize their dreams while improving the world. As every experienced entrepreneur knows, however, finding initial customers is the most difficult part of the startup process. The reality is that few customers want to buy from a company that has few online reviews, no…

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AI features

The Year AI Features Dominated the Media

At the end of last year, Fortune predicted that 2017 would be the year of artificial intelligence (AI). Boy, were they right. Whether it was new AI features in Amazon’s AWS cloud offering, Facebook’s use of AI to fight suicide or Elon Musk’s claim that AI will cause WWIII, there was rarely a day –…

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Airbnb

Making Data-Driven Airbnb Reservations

There are two groups of people when it comes to decision making: those who make decisions based on fact and those who make decisions based on emotion. While selecting an Airbnb based on emotion might sound appropriate – Let’s stay here. Look at the built-in bookshelves and natural light, this place is dreamy! – there…

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Thankful

SHIFTers Give Thanks

Let’s face it: 2017 has been a doozy. After the hurricanes, political upheaval and Friday Night Lights being taken off Netflix (Say it ain’t so, coach!), many are ready to turn their calendars to 2018 and start fresh. However, now that we’re reaching the end of the year, ‘tis the season to focus on all…

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New PR Professionals

4 Career Building Tips For New PR Professionals (That Can’t Be Achieved Behind a Computer)

Strong Career Moves For New PR Professionals It’s back to school time here in New England and across much of the country. Back to school season is often a time of reflection. I have most recently been thinking about what advice I’d give to an emerging generation of new PR professionals that have recently entered the…

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accessible content

How to Make Content Inclusive for People with Disabilities

Today’s blog is a guest post by Julie Donovan, Director of External Relations at Empowerment Through Integration. Enjoy!  One billion people with disabilities live in today’s world. Unfortunately, most of the challenges they face in society don’t come from their own inabilities, but rather an environment that is not always accessible. The ever-increasing technological world presents…

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Google Analytics DEmo Account

Why PR Pros Need The New Google Analytics™ Demo Account

Recently, Google announced a seemingly minor feature: any Google user could access a new Google Analytics™ Demo Account. The new Google Analytics Demo Account contains live, real information from Google’s eCommerce merchandise store. The marketing and PR industry responded with a collective yawn. From our perspective as a Google Analytics™ Certified Partner, every marketing and…

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How DOES Mobile Change The Brandscape?

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. This is no fad – it is projected that by 2020, 80% of adults on Earth will have a smart phone. The way we think of the “internet” as a place for brands must fundamentally change to…

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Don’t Be Outdated: Why It’s Important to Refresh Your Models

It’s becoming more fashionable to claim that your PR and marketing is “data-driven,” but what exactly does that mean? It means we evaluate our situation honestly, using the most unbiased tools at our disposal. This often means using data about our current market or audience to create a model. A model is simply a substitute…

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SHIFT Archives: The Best of Q4 2015

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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