Category Archive for: Leadership

How to Find a 10x Marketer – Part 4: It’s a Wrap!

Once you determine that you need a 10x Marketer, its time to figure out where to find one. Do you try to hire and onboard or do you train from within the organization? Plan to build up the skill set in house. Here’s why: While there is no hard and fast data, multiple independent studies report…

Read More →

How to find a 10x Marketer – Part 3: Hard Skills

10x marketers are rare. You can expect to pay more but get more. A 10x marketer is a jack-of-all trades. Many people don’t spend their time learning a lot of different things, but rather focus on being an expert in one main area. This is what makes a 10x marketer unique. In a pinch, this…

Read More →

SHIFT Archives: The Best of Q4 2015

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

Read More →

How to Find a 10x Marketer, Part 2: Intangibles

In part one of this series, we covered the concept of a 10x Marketer and why you need one. Now, what qualities and skills really make a 10x Marketer? It would be easy to list out the skills that you would find on a typical job description, but it’s not enough to look for someone…

Read More →

Turning Hand-Me-Downs into Healthcare Hits

There is almost always going to be another company that is more innovative, taking a new approach or has more acquisitions. In other words, sometimes a client just isn’t worthy of the news that they so badly want to be a part of. The healthcare industry is unique in that it is simultaneously at the…

Read More →

Looking at Leadership Today: Amy Lyons, SHIFT President

In honor of Presidents’ Day, we sat down with SHIFT’s President, Amy Lyons, to get her thoughts on leadership and management in public relations and beyond. What are your main focuses as SHIFT’s President? How do your day-to-day responsibilities factor into this? Internally, my primary focus is on fostering the culture through how we communicate…

Read More →

Back to Top