Category Archive for: Leadership

senior-executive

8 Insider Secrets for Meeting with a Senior Executive

The older I get, the more I care about the next generation of PR pros and their career development. This may stem from having teenage children; I worry about their preparation for life, their careers, and their happiness. Thus, I happily offer college students and new graduates some hard-won wisdom whenever they ask. Here’s what…

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Management Corner: How to Keep Your Team Motivated

It’s Q4 and if you work at an agency, that means it’s chaotic. You’re wading through new business prospects and trying to serve your existing client base. Your clients are trying to sort through strategic planning, contract renewals and resetting expectations for the new year. You and your team need each other more than ever…

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seo

The 3 Keys of Communicating the Value of SEO to C-Suite Executives

Many people have found that Search Engine Optimization is not only important, but medium to large companies are often allocating significant internal resources to handle SEO. I recently had conversations about communicating the value of SEO to C-suite executives at two of the biggest health companies. Their experiences of hiring, working with agencies, and getting their…

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new leaders

Advice for New Leaders

You’ve done it! You worked the long hours, you sweated the details, you provided some innovative thinking, you earned the respect of your peers and your firm’s leadership. You’re being rewarded with a promotion that, for the first time, places you in “management.” Wow. Congrats to all the new leaders out there!  Now what? What…

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How to Create Thought Leadership, Part 1: Introduction

Thought leadership. What is it? Why is it important to a public relations or marketing communications program? Since 2004, thought leadership’s share of search has risen from approximately 5,000 searches per month globally to nearly 22,000 searches per month as communicators seek ideas for creating it. PR professionals need to transform their leaders and subject…

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startups

10 Tips for Surviving Startups

Today’s post is from guest blogger Doug Wheeler, a 25+ year veteran executive in the technology industry. Enjoy! Having spent more than 15 years in the startup school of hard knocks — including some that made a mark (or I’m hoping will soon – go DocuSign!) and others that fizzled out — I’ve learned a great many…

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communication lessons

6 Communication Lessons From a Marathon Runner

Today’s blog is from our partner at NATIONAL, Andrea Cudmore. Enjoy! Whether it’s a colleague “making it to the finish line” on a major project, or a project manager “calling the shots” for a quick turnaround, we draw parallels between business and sport every day. Even as consultants, many of the processes we face in business…

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Agency PR

Advice for Those Considering Agency PR

When it comes to a career in public relations, professionals have many options – including working in-house or at an agency like SHIFT. If you’ve ever considered doing agency PR but weren’t sure, you’re in luck. SHIFT partner and resident hot dog griller Jim Joyal has some considerations to make before shipping off your résumé.…

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consumer lifestyle

Q&A with SHIFT’s Latest SVP: Annie Perkins

We’re thrilled to announce Annie Perkins has been named SHIFT’s most recent Senior Vice President! Annie helped launch SHIFT’s consumer practice five years ago, and will continue to lead both the consumer lifestyle and healthcare lifestyle practices in her new role at SHIFT. As our Managing Partner, Amy Lyons, will tell you: “For anyone who…

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SHIFT Communications Creates HAROLD: First Artificially Intelligent, Cloud-Based PR Employee

FOR IMMEDIATE RELEASE April 1, 2016 – Boston, MA – Cloud-based computing and artificial intelligence represent the future of content creation, distribution, public relations, and marketing. SHIFT Communications, the premiere data-driven PR agency, announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR…

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