Category Archive for: Infographic

data visualization

Demystifying Data Part 5: Telling Your Story With Data Visualization

What good is having a stellar data analysis if you can’t communicate it? All too often we get lazy and just send a bunch of charts and graphs to our clients, hoping they’ll understand what we’re trying to say. There are a lot of data visualization tools on the market, such as IBM Watson and…

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Infographics in PR

Infographics in PR Part 2: Creating Impact with Strategy and Design

Although infographics in PR have been leveraged by the industry for decades, their use in the last 10 years has increased exponentially. Last week’s post–Part 1: The Rise and Future–covered the growing relevance, purposes and future of infographics. This post offers guidance on how to make them stand out. The Brief Like all creative deliverables,…

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Infographics in PR

Infographics in PR Part 1: The Rise and Future

Although infographics have been leveraged by the PR industry for decades, their use in the last 10 years has increased exponentially. This 2-part series covers the growing relevance, purposes and future of infographics in PR along with best practices in the context of PR strategy. Love songs, epitaphs and infographics You may never hear them…

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SHIFT Archives: The Best of Q2 2015

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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Social Media Game of Thrones: A Song of PR and Social

In early 2007, SHIFT CEO Todd Defren commissioned a map of the social media world to better visualize the social media landscape. This was a simpler time, when MySpace ruled the social media sphere and people still blogged heavily on services like LiveJournal. Click for full-size image Today, the world is radically different, and thus…

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How Our Holiday Habits Show Our Age

The holidays are upon us. Whether it’s TIME or USA Today, Gawker or Good Morning America, ‘tis the season for holiday content and data. Here at SHIFT, we recently got in the spirit and wrapped up (pun fully intended) our own holiday-related research. As we combed through the data, we uncovered some valuable insights about…

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Top 50 Most Overused Words in Press Releases for 2013

We’re pleased to announce our new, mobile first, professional, current, leading infographic with significant, economic impact on your corporate digital initiatives to deliver unique, advanced innovative ideas. Did that mean anything to you? There are some words that initially sound good when you write them, words that make you sound more appealing to your audience.…

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