Category Archive for: Influence

Influencing the Influencers

You’re trying to convince Joe Rockstar to write about your company.  When Joe Rockstar blogs, people share.  When Joe Rockstar tweets, people re-tweet.  If you can convince Joe Rockstar that your company is wicked awesome, the customers, VCs, the mainstream media, etc. will come knocking. But Joe Rockstar is busy, eh? Deluged by pitches. You’ve pinged…

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How to build communities of social media influence

As marketers and communicators, we have focused relentlessly on the single influencer. This is the megaphone, the broadcast personality who has the biggest reach, the biggest audience, the loudest voice. It’s why Kim Kardashian can command up to $10,000 a tweet (source: NY Mag). It’s why social media influence scores and top 100 social media…

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What’s inside your influence score?

In a recent conversation about social media influence, the topic of influence scores came up as a way of measuring how influential someone is. Various influence measures are available to us for identifying who we should do outreach to, including Klout, Kred, PeerIndex, Moz Influence Score, and many new entrants. @TallConnor @Pistachio @2morrowknight one warning…

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Mailbag: PR and influential bloggers

We received an interesting question about PR firms and their relationships with prominent bloggers: “Does it bother you that many bloggers see PR as a way to get free stuff to review or to get paid to review?” The short answer is: not at all. But the long answer is a bit more nuanced than…

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Influential PR: Conclusion

We’ve taken a look at how public relations can be part of the creation of influence (the psychological phenomenon, not the social media “metric”) in these past few posts. If you’re just catching wind of it, here are the six methods of influence creation: Scarcity Authority Consistency Social Proof Liking Reciprocity Let’s close out the…

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Influential PR: Reciprocity

Welcome to the sixth in a series of 6 pieces we’re going to do on the topic of influence and how public relations allows you to generate influence among your customers, your colleagues, and the world at large. We’re going to base this series off the work done by ASU Professor Emeritus of Psychology Robert…

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Influential PR: Likability

Welcome to the fifth in a series of 6 pieces we’re going to do on the topic of influence and how public relations allows you to generate influence among your customers, your colleagues, and the world at large. We’re going to base this series off the work done by ASU Professor Emeritus of Psychology Robert…

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Influential PR: Social Proof

Welcome to the fourth in a series of 6 pieces we’re going to do on the topic of influence and how public relations allows you to generate influence among your customers, your colleagues, and the world at large. We’re going to base this series off the work done by ASU Professor Emeritus of Psychology Robert…

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Influential PR: Consistency

Welcome to the third in a series of 6 pieces we’re going to do on the topic of influence and how public relations allows you to generate influence among your customers, your colleagues, and the world at large. We’re going to base this series off the work done by ASU Professor Emeritus of Psychology Robert…

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Influential PR: Authority

Welcome to the second in a series of 6 pieces we’re going to do on the topic of influence and how public relations allows you to generate influence among your customers, your colleagues, and the world at large. We’re going to base this series off the work done by ASU Professor Emeritus of Psychology Robert…

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