Category Archive for: Influence

Mailbag: PR and influential bloggers

We received an interesting question about PR firms and their relationships with prominent bloggers: “Does it bother you that many bloggers see PR as a way to get free stuff to review or to get paid to review?” The short answer is: not at all. But the long answer is a bit more nuanced than…

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Influential PR: Conclusion

We’ve taken a look at how public relations can be part of the creation of influence (the psychological phenomenon, not the social media “metric”) in these past few posts. If you’re just catching wind of it, here are the six methods of influence creation: Scarcity Authority Consistency Social Proof Liking Reciprocity Let’s close out the…

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Influential PR: Reciprocity

Welcome to the sixth in a series of 6 pieces we’re going to do on the topic of influence and how public relations allows you to generate influence among your customers, your colleagues, and the world at large. We’re going to base this series off the work done by ASU Professor Emeritus of Psychology Robert…

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Influential PR: Likability

Welcome to the fifth in a series of 6 pieces we’re going to do on the topic of influence and how public relations allows you to generate influence among your customers, your colleagues, and the world at large. We’re going to base this series off the work done by ASU Professor Emeritus of Psychology Robert…

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Influential PR: Social Proof

Welcome to the fourth in a series of 6 pieces we’re going to do on the topic of influence and how public relations allows you to generate influence among your customers, your colleagues, and the world at large. We’re going to base this series off the work done by ASU Professor Emeritus of Psychology Robert…

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Influential PR: Consistency

Welcome to the third in a series of 6 pieces we’re going to do on the topic of influence and how public relations allows you to generate influence among your customers, your colleagues, and the world at large. We’re going to base this series off the work done by ASU Professor Emeritus of Psychology Robert…

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Influential PR: Authority

Welcome to the second in a series of 6 pieces we’re going to do on the topic of influence and how public relations allows you to generate influence among your customers, your colleagues, and the world at large. We’re going to base this series off the work done by ASU Professor Emeritus of Psychology Robert…

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Influential PR: Scarcity

Welcome to the first of a series of 6 pieces we’re going to do on the topic of influence and how public relations allows you to generate influence among your customers, your colleagues, and the world at large. We’re going to base this series off the work done by ASU Professor Emeritus of Psychology Robert…

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The danger of the single influencer

Want to know one of the hidden dangers of influence marketing? Believing in the single person influencer at the expense of the velvet rope community. If you’re unfamiliar with the term, the velvet rope community is an online (or offline) community that has an exclusive membership. By this, I mean that the general public isn’t…

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