Category Archive for: Healthcare

Top Takeaways from PRSA Health Academy

I jump at the chance to attend conferences, as there is always something new to absorb and apply. I believe everyone takes away different information from these events – depending on their own role and career path. Recently I had the pleasure to attend and speak at the PRSA 2016 Health Academy Conference in Washington DC.…

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Looking Back at 2015’s Top Healthcare Headlines to Help You Look Ahead

Healthcare made a lot of headlines this year. But what does that mean to the healthcare industry? A while back we explained the PEST framework for understanding competitive threats. With this in mind, let’s examine a few of 2015’s top healthcare headlines as they’ll be a contributing factor into what happens in 2016 and beyond.…

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Turning Hand-Me-Downs into Healthcare Hits

There is almost always going to be another company that is more innovative, taking a new approach or has more acquisitions. In other words, sometimes a client just isn’t worthy of the news that they so badly want to be a part of. The healthcare industry is unique in that it is simultaneously at the…

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Communications Preparations for the ACA

In the next few days, the Supreme Court of the United States (SCOTUS) is set to rule on the Affordable Care Act (ACA) and whether subsidies are declared illegal and pulled from the millions of newly insured Americans, or if subsidies are preserved. As background, a healthcare subsidy lowers the amount of money spent on…

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Marcom for Healthcare Providers: Engaging the Empowered Consumer

Today’s consumer has more power than ever before. Tools like social media have enabled everyone to have a louder voice in regards to customer service and brand experiences. When it comes to marketing communications (marcom), healthcare providers face constantly evolving challenges – particularly in relation to engaging the newly empowered consumer. As healthcare teams evaluate their marcom plans,…

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HIMSS15: How-to Position your Organization as a ‘Snowflake’

HIMSS15 is just a few short months away and organizations within the healthcare and health IT industries are in full planning mode for the annual event. As vendors vie for the interest of conference attendees, many are also focused on driving engagement and thought leadership targeting both media and analysts. With this in mind, we wanted…

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Holiday Healthcare Marketing: How Providers Leveraged the Season for Social Good

Another holiday season has come and gone, and once again served as the perfect time to tap into loyal supporters to help those in need. Healthcare providers in particular found creative ways to grasp the hearts of others during this season of giving. They worked hard to spread awareness for their organization’s mission and raise…

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Healthy Socialization: What Can Social Media Offer Healthcare Organizations?

When it comes to social media, the landscape today is more cluttered than a hoarder’s bedroom. Companies are faced with the challenge of standing out amongst the noise and finding new and authentic ways of connecting with their audiences. Non-profits and healthcare organizations face an especially difficult uphill battle as they look to connect with a…

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The Writing on the Wall: 4 Tips to Speak to the Healthcare IT Market on Twitter

People are brought together by the act of communicating; it is engrained in our DNA. We have been connecting and forming relationships through conversations since the beginning of time, why would business relationships be any different? We form relationships by connecting through a subject we are passionate about (sports, food or interoperability standards). That conversation…

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Healthcare Brand Engagement Tricks That Definitely Don’t Work

Forget everything you know about brand engagement (and punctuation). We’re entering a scary place: social media and healthcare. The case study for this lesson in healthcare brand engagement will be the following tweet shared by a brand with a verified account: The most awkward places to experience, diarrhea? Go. — Pepto-Bismol (@Pepto) October 27, 2013…

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