Category Archive for: Healthcare

Marcom for Healthcare Providers: Engaging the Empowered Consumer

Today’s consumer has more power than ever before. Tools like social media have enabled everyone to have a louder voice in regards to customer service and brand experiences. When it comes to marketing communications (marcom), healthcare providers face constantly evolving challenges – particularly in relation to engaging the newly empowered consumer. As healthcare teams evaluate their marcom plans,…

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HIMSS15: How-to Position your Organization as a ‘Snowflake’

HIMSS15 is just a few short months away and organizations within the healthcare and health IT industries are in full planning mode for the annual event. As vendors vie for the interest of conference attendees, many are also focused on driving engagement and thought leadership targeting both media and analysts. With this in mind, we wanted…

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Holiday Healthcare Marketing: How Providers Leveraged the Season for Social Good

Another holiday season has come and gone, and once again served as the perfect time to tap into loyal supporters to help those in need. Healthcare providers in particular found creative ways to grasp the hearts of others during this season of giving. They worked hard to spread awareness for their organization’s mission and raise…

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Healthy Socialization: What Can Social Media Offer Healthcare Organizations?

When it comes to social media, the landscape today is more cluttered than a hoarder’s bedroom. Companies are faced with the challenge of standing out amongst the noise and finding new and authentic ways of connecting with their audiences. Non-profits and healthcare organizations face an especially difficult uphill battle as they look to connect with a…

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The Writing on the Wall: 4 Tips to Speak to the Healthcare IT Market on Twitter

People are brought together by the act of communicating; it is engrained in our DNA. We have been connecting and forming relationships through conversations since the beginning of time, why would business relationships be any different? We form relationships by connecting through a subject we are passionate about (sports, food or interoperability standards). That conversation…

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Healthcare Brand Engagement Tricks That Definitely Don’t Work

Forget everything you know about brand engagement (and punctuation). We’re entering a scary place: social media and healthcare. The case study for this lesson in healthcare brand engagement will be the following tweet shared by a brand with a verified account: The most awkward places to experience, diarrhea? Go. — Pepto-Bismol (@Pepto) October 27, 2013…

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What Event Planning PR Can Learn from the ACA Event in Boston

President Obama will be speaking about the Affordable Care Act (ACA) today in Boston’s Faneuil Hall. The Boston local in me is a little miffed that traffic downtown is going to be unbearable, but PR pro is impressed with the decision. Regardless of your support (or lack thereof) of the ACA, the decision to use Boston…

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HealthyComms: Mobile + Health – Why don’t you two just get hitched already?

This post is from our healthcare team blog, HealthyComms. No one will argue that smart phones and mobile gadgets have completely altered our lives. As noted in this CNN piece by Doug Gross back in 2010, “It’s a mobile society. Call it good. Call it bad. It just is.” As with most things in healthcare, the adoption…

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Digital Health Startup Name Generator

As Jonah Comstock pointed out, we know we are getting close to peak Digital Health because the names are starting to collide – literally and figuratively. It’s getting harder and/or slightly obvious to come up with a catchy title for your app, product or other digital health device. With that in mind, as a free…

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