Category Archive for: Healthcare

Digital health

What’s Next for Digital Health Investments?

Digital health investments are on the rise and venture funding approached $6 billion in 2017 according to RockHealth. This rise of funding means added noise in the industry, not only from the startups looking to fix healthcare but also from the more traditional tech giants like Amazon and Apple making moves in to the space.…

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healthcare

Takeaways from PULSE: The Atlantic Summit On Health Care

Monday’s PULSE: The Atlantic Summit On Health Care, similar to any current healthcare events, routinely covered all the major, hot topics in today’s healthcare system, from opioid crisis, and precision medicine, to care costs, with an impressive roster of speakers and panelists sharing their deep thoughts on where healthcare is heading in various areas. Here…

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HIMSS18

Three Ways to Enhance Engagement at #HIMSS18

HIMSS18 is a staple for those in the health IT industry, so much so that we often forget to explore new strategies for engagement at the show. This year’s conference is just around the corner, taking place from March 5-9, 2018 at the Sands Expo Center in Las Vegas. While you have likely already begun…

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Top Healthcare Stories of 2017

It’s been quite a year for healthcare in the news. From Washington’s epic healthcare reform battle to the mega merger of CVS and Aetna. Here’s a look back at the top five healthcare stories that made headlines in 2017: The fate of the Affordable Care Act Of course we should start with the failed Trump…

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AI in healthcare

The State of AI in Healthcare

There is no doubt as to whether artificial intelligence is poised to disrupt an array of industries and disciplines – be it marketing or healthcare. AI holds the potential to address massive pitfalls specific to healthcare – ranging from administrative tasks like speeding the input of patient notes into the electronic health record, to clinical…

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Can Your Clinical Trial Have a Voice on Social Media?

Today’s blog is a guest post from Daniella McCrorie, AXON Clinical Trial Services – enjoy!  With the recent release of Twitter’s new paid promotion policy for pharma, I got to thinking about clinical research awareness online. Specifically, regarding the importance of fair and balanced advertising. Being in this industry, we tend to lose sight of the awareness level…

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National Health IT Week

SHIFT Healthcare Celebrates National Health IT Week

This week marks the 11th annual National Health IT (NHIT) Week, which the founding organizations define as “a nationwide awareness week focused on the value of healthcare IT.” Over the course of #NHITWeek, individual health IT advocates and various healthcare organizations will attend in-person and/or virtual events at the nation’s capital and across the country.…

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biotech week boston

Thought Leadership Series: Celebrate Science During Biotech Week Boston

The Life Sciences Hub Boston has gained a reputation as one of the hottest, most dynamic life sciences marketplaces through its density of world class hospitals, research facilities, and biotech stalwarts such as Shire and Vertex. The Mayor of Boston, Marty Walsh, stressed this fact recently saying, “[Boston is] America’s startup city and lead in…

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marketing best practices

Marketing Best Practices from BrandHIT

Miss our BrandHIT preview post? Check it out here! I had the opportunity to attend BrandHIT last week in Las Vegas. BrandHIT is a new conference hosted by industry leader HIMSS that offers marketing best practices specific to the health information technology (HIT) community. My colleague, Christopher Penn, also spoke at BrandHIT about how to build…

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health information technology

HIMSS BrandHIT Preview: What’s New in Healthcare IT Marketing

Healthcare IT marketing is one of the hottest, fastest growing industries in the world as digital health, precision medicine, and artificial intelligence meet traditional healthcare. What’s new in healthcare IT marketing? This Wednesday kicks off the BrandHIT Marketing Summit in Vegas, a two-day HIMSS event where attendees will discover what’s next in the health information…

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