Category Archive for: Healthcare

Can Your Clinical Trial Have a Voice on Social Media?

Today’s blog is a guest post from Daniella McCrorie, AXON Clinical Trial Services – enjoy!  With the recent release of Twitter’s new paid promotion policy for pharma, I got to thinking about clinical research awareness online. Specifically, regarding the importance of fair and balanced advertising. Being in this industry, we tend to lose sight of the awareness level…

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National Health IT Week

SHIFT Healthcare Celebrates National Health IT Week

This week marks the 11th annual National Health IT (NHIT) Week, which the founding organizations define as “a nationwide awareness week focused on the value of healthcare IT.” Over the course of #NHITWeek, individual health IT advocates and various healthcare organizations will attend in-person and/or virtual events at the nation’s capital and across the country.…

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biotech week boston

Thought Leadership Series: Celebrate Science During Biotech Week Boston

The Life Sciences Hub Boston has gained a reputation as one of the hottest, most dynamic life sciences marketplaces through its density of world class hospitals, research facilities, and biotech stalwarts such as Shire and Vertex. The Mayor of Boston, Marty Walsh, stressed this fact recently saying, “[Boston is] America’s startup city and lead in…

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marketing best practices

Marketing Best Practices from BrandHIT

Miss our BrandHIT preview post? Check it out here! I had the opportunity to attend BrandHIT last week in Las Vegas. BrandHIT is a new conference hosted by industry leader HIMSS that offers marketing best practices specific to the health information technology (HIT) community. My colleague, Christopher Penn, also spoke at BrandHIT about how to build…

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health information technology

HIMSS BrandHIT Preview: What’s New in Healthcare IT Marketing

Healthcare IT marketing is one of the hottest, fastest growing industries in the world as digital health, precision medicine, and artificial intelligence meet traditional healthcare. What’s new in healthcare IT marketing? This Wednesday kicks off the BrandHIT Marketing Summit in Vegas, a two-day HIMSS event where attendees will discover what’s next in the health information…

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Effective Communications

Why Effective Communications Skills Matter in Business, Life and Healthcare

In the last few months, I have been slapped in the face with the simple and critical importance of effective communications both in business and in life. Example 1 – Recently, I discussed PR goal setting with a prospect. I mistakenly assumed that they understood PR terms like media placement and briefing. This initial misunderstanding…

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Social Media in Healthcare

Social Media in Healthcare: Why Instagram is its Best Kept Secret

Instagram, the lesser known tool behind social media in healthcare and widespread photo sharing social platform, has an average of 500 million monthly active users and growing. The applications of this platform are endless, but it’s proving to be a fruitful podium for the healthcare industry.  Whether Instagram is providing future medical students the opportunity to follow…

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digital health startup

How to Tackle PR for a Digital Health Startup

Digital health continues to grow as evident from reports across the industry, including those covered by Healthcare Informatics and Healthcare Dive. Changing healthcare economies – value-based care, market consolidation, major players entering/exiting state insurance exchanges, etc. – are simultaneously transforming the industry, creating a prime market for innovation. But the health and medical app arena…

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Engaging Millennials

Data is King: Engaging Millennials in Healthcare, Part 3

In part three of our series on engaging millennials, we explore the important role that data can play for companies looking to reach this group in more effective ways. To start our series from the top, read part one on five opportunities for engaging millennials and part two on engaging millennials through tech. While many…

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National Health IT Week

National Health IT Week: A Look at Healthcare in 2030

In celebration of National Health IT Week, the SHIFT Communications Healthcare Team took to the streets (figuratively speaking) to gather insights from some of the leading minds in healthcare. We asked industry experts and veterans like Dr. Nick van Terheyden, Chief Medical Office at Dell, and Jane Sarasohn-Kahn, Health Economist and contributor to the Huffington…

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