Category Archive for: Guest Post

seo

The 3 Keys of Communicating the Value of SEO to C-Suite Executives

Many people have found that Search Engine Optimization is not only important, but medium to large companies are often allocating significant internal resources to handle SEO. I recently had conversations about communicating the value of SEO to C-suite executives at two of the biggest health companies. Their experiences of hiring, working with agencies, and getting their…

Read More →

accessible content

How to Make Content Inclusive for People with Disabilities

Today’s blog is a guest post by Julie Donovan, Director of External Relations at Empowerment Through Integration. Enjoy!  One billion people with disabilities live in today’s world. Unfortunately, most of the challenges they face in society don’t come from their own inabilities, but rather an environment that is not always accessible. The ever-increasing technological world presents…

Read More →

Improve Search Rank With Social Media

Guest Post: 5 Tips to Improve Your Search Engine Ranking with Social Media

Today’s post is by guest blogger Vincent Hill – enjoy! Leveraging social media is a great way to increase your website traffic and reach your target audience. This implies that you should always be considering what your business is posting on social media, paying special attention to keywords that will increase your search engine ranking.…

Read More →

startups

10 Tips for Surviving Startups

Today’s post is from guest blogger Doug Wheeler, a 25+ year veteran executive in the technology industry. Enjoy! Having spent more than 15 years in the startup school of hard knocks — including some that made a mark (or I’m hoping will soon – go DocuSign!) and others that fizzled out — I’ve learned a great many…

Read More →

communication lessons

6 Communication Lessons From a Marathon Runner

Today’s blog is from our partner at NATIONAL, Andrea Cudmore. Enjoy! Whether it’s a colleague “making it to the finish line” on a major project, or a project manager “calling the shots” for a quick turnaround, we draw parallels between business and sport every day. Even as consultants, many of the processes we face in business…

Read More →

Social Tools

Social Tools Aren’t All There is to Marketing and PR: How They Help

Listen to any marketing meeting at pretty much any mid-sized to large corporation and you’ll hear a conversation that circles the topics of “Should we have a Snapchat? What’s our Instagram strategy?” And so on. To me, it’s a bit terrifying. But there’s something worth considering, too. What’s With all the Social Media Hype? I’ve…

Read More →

Your Biggest Problem with ABM May Be Your CRM: Here Are Six Ways to Fix It

There’s a dirty secret lurking in the average B2B database. If you’re a demand-gen marketer, you may already know what it is, even if you don’t know why. A 2012 study by market intelligence firm IDC determined more than 50 percent of leads in the average B2B contact database are obsolete. And when was the…

Read More →

Lessons From Boston TechJam: Tips for Event PR

On June 12, I had one of my best nights of sleep in a long time. We had just wrapped up year two of Boston TechJam, Boston’s tech block party and innovation festival. Thanks to a relationship with the co-founders, SHIFT is a founding collaborator and has run PR efforts for the events both years.…

Read More →

The Value of Knowing Your Audience

We’ve talked a fair amount on this blog about social tools, the role of PR and marketing in lead generation and the changing landscape of analytics. One thing that can get lost in the rush to the latest tool or trend conversation is a fundamental tenant: the value of truly knowing your audience. By that…

Read More →

Guest Post: Advanced SEO in the Era of Panda and Penguin

The following is a guest post by Erik Deckers. Google’s Panda and Penguin updates have sounded many a death knell for search engine optimization professionals and companies. The ones who relied on questionable backlinks, keyword stuffing, and spinning and respinning barely-acceptable blog posts into complete garbage were drummed out of the industry. The decent SEOs…

Read More →

Back to Top