Category Archive for: Future of Marketing

pr crisis

Predicting a PR Crisis: Shark Week Case Study, Part 5

Welcome to the conclusion of our five-part Shark Week crisis communications case study! Before checking out the fin (get it? ‘Fin’ has a double meaning because, well, never mind…) read part 1, part 2, part 3 and part 4. Enjoy! At long last, the day has come: Shark Week 2017 is finally over. Can G.W.…

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network graphs

Network Graphs for Data Analysis

Today’s post is from our partner at NATIONAL, Kevin McCann. Enjoy!  I love network graphs. I’m also the kind of person who says things like “I love network graphs” without irony. Take from that what you will. Before I get to why I think they’re great, some basics. What’s a network graph? In muddled layman’s…

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State of Social

State of Social Q4 2016: The End of LinkedIn

We have kept track of LinkedIn as a publicly-traded company almost since its IPO in 2012. As of the end of calendar year 2016, LinkedIn has officially come to an end as a publicly-traded company, and is now a wholly owned subsidiary of Microsoft Corporation. What this means for our State of Social series is…

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retargeting

What’s New in Retargeting in 2017

As our colleague previously noted, retargeting capabilities have become some of the most effective (and highly utilized) advertising options on the web. Are we always making the most of our efforts? Here’s a look at some of the latest innovations to ensure we’re connecting with potential customers at the right times, in the right places…

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What is Marketing Technology?

Marketing technology. You’ve heard the term in presentations. You’ve seen it in industry news. It’s changing marketing forever. But you still may be left wondering, “What IS marketing technology?” In short: Marketing met IT and marketing technology is their offspring. Let’s examine the corporate strategic landscape to understand what marketing technology is. In the chart…

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How DOES Mobile Change The Brandscape?

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. This is no fad – it is projected that by 2020, 80% of adults on Earth will have a smart phone. The way we think of the “internet” as a place for brands must fundamentally change to…

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Don’t Be Outdated: Why It’s Important to Refresh Your Models

It’s becoming more fashionable to claim that your PR and marketing is “data-driven,” but what exactly does that mean? It means we evaluate our situation honestly, using the most unbiased tools at our disposal. This often means using data about our current market or audience to create a model. A model is simply a substitute…

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SHIFT Archives: The Best of Q3 2015

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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5 Reasons Why You Should Use Pinterest as a Marketing Tool

Facebook, Twitter, and Instagram are typically the “big three” social channels a marketer has to look for when crafting a social media strategy. But as the social media landscape changes and evolves, these may no longer be enough. Here’s the case for why you, a savvy marketer/social media manager, should add Pinterest to your company’s…

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The Future of Marketing eBook

Thanks to all the advances in data and technology taking place today, the future of marketing has never been brighter. It has also never been more rapidly evolving, forcing marketers and professionals from all industry walks to work harder than ever to keep pace. We at SHIFT believe it is imperative to embrace the challenges this…

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