Category Archive for: Future of Marketing

CRM

How Could CRM Change In The Next Decade?

The most important factor determining the success of a business belonging to any industry is the customer flow. As the art of marketing flourished over the years, so did the methodology of building a consistent customer pipeline. It used to be nothing more than remembering the name of your clients or sending them a few…

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AI

The Impact That Artificial Intelligence Will Have On Digital Marketing

Artificial intelligence is going to have an incredible impact on the digital marketing industry in the near future. There’s no doubt that AI and machine learning will disrupt the digital marketing sector in more ways than one. Technology is developing at a groundbreaking pace and over the last 10 years we’ve seen huge leaps in…

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consumer

Inspiring the Consumer: You Can’t Do That on Television

I can remember the first time I was afflicted by consumerism. The Sears Wishbook, fresh from its plastic wrap. Me with a felt tip pen circling Barbies and pajamas with Care Bears. Flash forward a decade, I leafed through Seventeen and took note of teen lit book recommendations, Farah Fawcett shampoo, Kissing Potion rollerball lip…

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analyst-predictions-digital-marketing-in-2018

Predictions for Digital Marketing in 2018

Wouldn’t it be great to be able to see into the future? In both our personal and professional lives, the ambiguity of what’s to come is a hurdle we have to face time and time again. This year, I’ve decided to try and cut down on some of the guesswork by doing my research into…

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b2b trends

B2B Trends Seen in Austin, TX

Austin, Texas is undoubtedly a melting pot of self-proclaimed “weirdness.” The flair of our city is influenced by the 150 people moving to Austin everyday; everyone from musicians, to tech gurus and California hipsters have left their boot marks on the culture of this city. At the SHIFT ATX office, our client portfolio is just…

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startup marketing

10 Surprising Startup Marketing Hacks

Launching a new business is an exciting journey that can help entrepreneurs realize their dreams while improving the world. As every experienced entrepreneur knows, however, finding initial customers is the most difficult part of the startup process. The reality is that few customers want to buy from a company that has few online reviews, no…

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Airbnb

Making Data-Driven Airbnb Reservations

There are two groups of people when it comes to decision making: those who make decisions based on fact and those who make decisions based on emotion. While selecting an Airbnb based on emotion might sound appropriate – Let’s stay here. Look at the built-in bookshelves and natural light, this place is dreamy! – there…

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Narrative Development

Combining Art and Science in the Narrative Development Process

Whether a company is coming out of stealth mode, launching into a new market or looking to refresh for competitive reasons, creating a clear and crisp narrative is as critical as investing in product development and talent retention. If a company can’t distinctly state what it does and how it impacts the world, no one…

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food marketing

Food Marketing Debate – Dinner for One

The consumer reality doesn’t always match the images that food delivery marketers project when promoting their services. Visions of family dinners around the table, along with larger gatherings of friends lifting a glass, don’t reflect the trend of single person dining. According to the Hartman Group’s Food and Beverage Occasions Compass data, almost 50 percent…

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