Category Archive for: Future of Marketing

b2b trends

B2B Trends Seen in Austin, TX

Austin, Texas is undoubtedly a melting pot of self-proclaimed “weirdness.” The flair of our city is influenced by the 150 people moving to Austin everyday; everyone from musicians, to tech gurus and California hipsters have left their boot marks on the culture of this city. At the SHIFT ATX office, our client portfolio is just…

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startup marketing

10 Surprising Startup Marketing Hacks

Launching a new business is an exciting journey that can help entrepreneurs realize their dreams while improving the world. As every experienced entrepreneur knows, however, finding initial customers is the most difficult part of the startup process. The reality is that few customers want to buy from a company that has few online reviews, no…

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Airbnb

Making Data-Driven Airbnb Reservations

There are two groups of people when it comes to decision making: those who make decisions based on fact and those who make decisions based on emotion. While selecting an Airbnb based on emotion might sound appropriate – Let’s stay here. Look at the built-in bookshelves and natural light, this place is dreamy! – there…

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Narrative Development

Combining Art and Science in the Narrative Development Process

Whether a company is coming out of stealth mode, launching into a new market or looking to refresh for competitive reasons, creating a clear and crisp narrative is as critical as investing in product development and talent retention. If a company can’t distinctly state what it does and how it impacts the world, no one…

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food marketing

Food Marketing Debate – Dinner for One

The consumer reality doesn’t always match the images that food delivery marketers project when promoting their services. Visions of family dinners around the table, along with larger gatherings of friends lifting a glass, don’t reflect the trend of single person dining. According to the Hartman Group’s Food and Beverage Occasions Compass data, almost 50 percent…

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Predictive Analytics in Action

Grounding process in a real-world example is one of the best ways to understand a new capability. Our recent series on predictive analytics shared a good deal of information on the why and the how of predictive’s benefits for PR. Our VP of Marketing Tech, Chris Penn, even detailed a theoretical example of how predictive…

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accessible content

How to Make Content Inclusive for People with Disabilities

Today’s blog is a guest post by Julie Donovan, Director of External Relations at Empowerment Through Integration. Enjoy!  One billion people with disabilities live in today’s world. Unfortunately, most of the challenges they face in society don’t come from their own inabilities, but rather an environment that is not always accessible. The ever-increasing technological world presents…

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Improve Search Rank With Social Media

Guest Post: 5 Tips to Improve Your Search Engine Ranking with Social Media

Today’s post is by guest blogger Vincent Hill – enjoy! Leveraging social media is a great way to increase your website traffic and reach your target audience. This implies that you should always be considering what your business is posting on social media, paying special attention to keywords that will increase your search engine ranking.…

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pr crisis

Predicting a PR Crisis: Shark Week Case Study, Part 5

Welcome to the conclusion of our five-part Shark Week crisis communications case study! Before checking out the fin (get it? ‘Fin’ has a double meaning because, well, never mind…) read part 1, part 2, part 3 and part 4. Enjoy! At long last, the day has come: Shark Week 2017 is finally over. Can G.W.…

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