Category Archive for: Facebook

Social Media Quiz – The Intermediate Answers

A few weeks ago we created a quiz to help separate the true social media masterminds from, well, the not-so-masterminds: So You’re a Social Media Guru, Right? Ring a bell? If you didn’t get a chance to take the quiz, try it now! It was a lot of fun for us to create, and wanted…

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State of Social 2Q14: Facebook reaches half the connected human race

Facebook recently released its second quarter 2014 report detailing the state of the world’s largest social network, which never seems to stop growing. How are things in the nation of Facebook? For one, Facebook is not only the second largest country in the world, it’s now just below China’s population. By the end of 2014,…

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Facebook Enhanced Audience Retargeting Makes PR More Valuable

From the perspective of PR practitioners, public relations work is much like a wave washing ashore. All of the energy associated with a successful campaign crashes on the beaches of the client. For a short time, it’s exciting. For a short time, it’s invigorating. But like the ocean, the attention of the crowd moves on…

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How Facebook’s Advertising Changes Give PR and Marketing a Competitive Edge

Suppose a major advertising network gave consumers the same opportunity that email marketers have given consumers: the ability to opt out of advertisements they didn’t like. As a consumer, this has a certain appeal to it. From the perspective of a marketer, these changes could be a little unsettling. Let’s see what Facebook has in…

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State of Social 1Q14: Facebook second-largest country in the world, 4 out of 5 users mobile

Facebook recently released its first quarter 2014 report detailing the state of the world’s largest social network. How are things in the nation of Facebook? For one, Facebook has surpassed the country of India, making it now the second largest country in the world. India is at 1.243 billion people, Facebook nudged ahead to 1.276…

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How much will you need to pay Facebook?

Facebook wants you to pay. This probably doesn’t come as much of a surprise to anyone who uses Facebook for marketing, but recent reports indicate that Facebook has throttled the organic, non-paid reach of brand Pages again.  It’s a SHIFT tradition that we like to dig into the numbers ourselves and see if we can…

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Social Bakeoff 2: Facebook Custom Audiences vs. Twitter Tailored Audiences

If you’re not familiar with the concepts of remarketing or retargeting, the gist is that you run advertisements to people who already know about you but presumably haven’t been willing to buy anything. Remarketing and retargeting are incredibly valuable tactics because in theory, giving someone a final nudge to purchase should be less effort and…

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Is Facebook dead to millennials?

One of the top headlines you see on social media news sites on a regular basis is about how Facebook is dying, Facebook is dead, millennials don’t use Facebook, teens don’t use Facebook, etc. We’re often skeptical of such claims, especially when there is no methodology provided to back up the sensationalist headlines. After the…

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Facebook Like Fraud – Is it really a thing?

In a rousing video, Derek Muller posed the theory that Facebook likes by spammers will hurt your Page engagement, but Facebook won’t admit it because they make money from the advertising that you then pay for to gain more engagement. Is Facebook Like Fraud really a thing? Here, watch the video and form your own opinion:…

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The point of a website in 2014

Digital marketing veteran Mitch Joel asked recently, “What is the point of a website in 2014?” While he makes some excellent points about what a website has been and what it could be, there’s one critical point that is missing from his analysis. In 2014, as has been the case since the first websites 20+…

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