Category Archive for: Facebook

How much will you need to pay Facebook?

Facebook wants you to pay. This probably doesn’t come as much of a surprise to anyone who uses Facebook for marketing, but recent reports indicate that Facebook has throttled the organic, non-paid reach of brand Pages again.  It’s a SHIFT tradition that we like to dig into the numbers ourselves and see if we can…

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Social Bakeoff 2: Facebook Custom Audiences vs. Twitter Tailored Audiences

If you’re not familiar with the concepts of remarketing or retargeting, the gist is that you run advertisements to people who already know about you but presumably haven’t been willing to buy anything. Remarketing and retargeting are incredibly valuable tactics because in theory, giving someone a final nudge to purchase should be less effort and…

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Is Facebook dead to millennials?

One of the top headlines you see on social media news sites on a regular basis is about how Facebook is dying, Facebook is dead, millennials don’t use Facebook, teens don’t use Facebook, etc. We’re often skeptical of such claims, especially when there is no methodology provided to back up the sensationalist headlines. After the…

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Facebook Like Fraud – Is it really a thing?

In a rousing video, Derek Muller posed the theory that Facebook likes by spammers will hurt your Page engagement, but Facebook won’t admit it because they make money from the advertising that you then pay for to gain more engagement. Is Facebook Like Fraud really a thing? Here, watch the video and form your own opinion:…

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The point of a website in 2014

Digital marketing veteran Mitch Joel asked recently, “What is the point of a website in 2014?” While he makes some excellent points about what a website has been and what it could be, there’s one critical point that is missing from his analysis. In 2014, as has been the case since the first websites 20+…

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State of Twitter: Outpacing Facebook’s Revenue Growth

Twitter recently released its Q4 and 2013 annual report detailing the state of Twitter, from user adoption to revenue. How are things in the land of 140 character updates? Before we dig into the numbers, a bit of clarification about how Wall Street works versus reality. Wall Street’s quarterly expectations have little bearing on the…

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The March Toward Brand Journalism Continues

Yesterday we shared a brilliant post written by Jay Baer about the greatest hoodwink ever, social media. Facebook, Twitter, Google+ and LinkedIn are primarily media companies. The social aspect? That’s everyone’s job. If you’ve shared links, discussed the news with friends, or written a lengthy post about current events on any of the social sites…

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The next Facebook killer is… Facebook?

Facebook’s new app Paper debuts today in the United States on the iPhone. The new app is Facebook’s latest attempt to create a must-have mobile experience, especially since its previous mobile apps haven’t been as successful as they’d hoped. Facebook is aiming for planned obsolescence, hoping to make the next “Facebook killer” a Facebook app.…

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State of Facebook: 1 in 4 users is mobile only, brands will pay more

Facebook recently released its Q4 and 2013 annual report detailing the state of the largest social network. How are things in the nation of Facebook? For one, it’s now almost the second largest country in the world, just behind India. Expect Facebook to surpass India early in 2014. Let’s look at some of the raw…

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Facebook wants you to post more pictures of kittens

For those who don’t follow the ins and outs of social media content algorithms, Facebook announced yesterday that they’re applying a News Feed algorithm change that will penalize text-only updates from Pages. Brands, companies, personalities, bands, musicians, politicians, and anyone else who uses Facebook Pages will now have their text-only updates seen less in the…

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