Category Archive for: Facebook

State of Social Q1 2015: 40% of Facebook users are mobile-only

Facebook released its earnings report for Q1 2015, with the latest updates to the largest social network’s statistics. Let’s see what changed! Growth Above, monthly active users (green bars) grew 3.37% quarter-over-quarter to 1.44 billion people. Facebook holds onto its title as not only the world’s largest social network, but the world’s largest virtual nation.…

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The Facebook Paradox, Part 2: No Free Lunch

In the previous post, we discussed the dominance of Facebook’s audience reach. No other social network can reach that many people on Earth. The flip side of this coin is Facebook’s continued reduction in what brands and companies can do for free on their service. Let’s look backwards for a bit of context. May 2012:…

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The Facebook Paradox, Part 1: Winning the Social Media Wars

Last week, renowned market research firm Edison Research revealed the latest social networking usage statistics: Above, we see that Facebook has effectively won the social media wars. When you pause to think about it, getting 62% of Americans to do anything is impressive. Fewer people than that vote in Presidential elections. The question marketers have…

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State of Social Q4 2014: Facebook is the largest nation on Earth

Facebook has released its fourth quarter and calendar year 2014 earnings report. The social networking behemoth revealed some interesting facts for marketers and communicators to digest: Above, monthly active users grew 3% quarter-over-quarter to 1.393 billion people. Facebook’s user base is now larger than any nation’s population. The red line indicates their growth rate, which…

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Best of SHIFT: Top 3 Posts from Q4 2014

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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Best of SHIFT: Top 3 Posts from Q1 2014

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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Facebook SEO and Post Search: What it Means for Brands

This week, Facebook enabled the ability for everyone to search posts. Which means you can now find what you may have thought was forever lost because let’s face it: Scrolling back through that Timeline was a PITA. Much like Google, you can head to Facebook and use the search bar to find old posts. It’s…

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Don’t Quit Facebook Yet

Earlier this week Forrester analyst Nate Elliott released another one of his bi-annual  “Facebook is failing marketers” reports that takes aim squarely at Twitter and Facebook when it comes to marketing tactics. In our experience, these so-called reports have been overly broad generalizations with questionable advice and based on sampling, statistical and analytical foibles, according…

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Find your Brand’s Optimum Facebook Strategy

The Facebook news feed algorithm is in constant flux. It’s never a surprise when another ‘update’ materializes in the daily news scan, making the maintenance of a successful social media strategy difficult for marketers and communicators. One of the fundamental truths to Facebook in current environments, however, is that brands (in general) need to pay…

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Another Facebook Algorithm Change: Click-Baiting Bites the Dust

Another day, another Facebook algorithm change to spice up the lives of marketers, PR professionals, and social media managers everywhere. On Monday, Facebook announced a few News Feed “improvements,” including an algorithmic penalty intended for click-bait headlines and photos with links shared in status updates or photo captions versus in Facebook’s native link preview format.…

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