Category Archive for: Facebook

Best of SHIFT: Top 3 Posts from Q1 2014

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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Facebook SEO and Post Search: What it Means for Brands

This week, Facebook enabled the ability for everyone to search posts. Which means you can now find what you may have thought was forever lost because let’s face it: Scrolling back through that Timeline was a PITA. Much like Google, you can head to Facebook and use the search bar to find old posts. It’s…

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Don’t Quit Facebook Yet

Earlier this week Forrester analyst Nate Elliott released another one of his bi-annual  “Facebook is failing marketers” reports that takes aim squarely at Twitter and Facebook when it comes to marketing tactics. In our experience, these so-called reports have been overly broad generalizations with questionable advice and based on sampling, statistical and analytical foibles, according…

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Find your Brand’s Optimum Facebook Strategy

The Facebook news feed algorithm is in constant flux. It’s never a surprise when another ‘update’ materializes in the daily news scan, making the maintenance of a successful social media strategy difficult for marketers and communicators. One of the fundamental truths to Facebook in current environments, however, is that brands (in general) need to pay…

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Another Facebook Algorithm Change: Click-Baiting Bites the Dust

Another day, another Facebook algorithm change to spice up the lives of marketers, PR professionals, and social media managers everywhere. On Monday, Facebook announced a few News Feed “improvements,” including an algorithmic penalty intended for click-bait headlines and photos with links shared in status updates or photo captions versus in Facebook’s native link preview format.…

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Social Media Quiz – The Intermediate Answers

A few weeks ago we created a quiz to help separate the true social media masterminds from, well, the not-so-masterminds: So You’re a Social Media Guru, Right? Ring a bell? If you didn’t get a chance to take the quiz, try it now! It was a lot of fun for us to create, and wanted…

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State of Social 2Q14: Facebook reaches half the connected human race

Facebook recently released its second quarter 2014 report detailing the state of the world’s largest social network, which never seems to stop growing. How are things in the nation of Facebook? For one, Facebook is not only the second largest country in the world, it’s now just below China’s population. By the end of 2014,…

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Facebook Enhanced Audience Retargeting Makes PR More Valuable

From the perspective of PR practitioners, public relations work is much like a wave washing ashore. All of the energy associated with a successful campaign crashes on the beaches of the client. For a short time, it’s exciting. For a short time, it’s invigorating. But like the ocean, the attention of the crowd moves on…

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How Facebook’s Advertising Changes Give PR and Marketing a Competitive Edge

Suppose a major advertising network gave consumers the same opportunity that email marketers have given consumers: the ability to opt out of advertisements they didn’t like. As a consumer, this has a certain appeal to it. From the perspective of a marketer, these changes could be a little unsettling. Let’s see what Facebook has in…

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State of Social 1Q14: Facebook second-largest country in the world, 4 out of 5 users mobile

Facebook recently released its first quarter 2014 report detailing the state of the world’s largest social network. How are things in the nation of Facebook? For one, Facebook has surpassed the country of India, making it now the second largest country in the world. India is at 1.243 billion people, Facebook nudged ahead to 1.276…

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