Category Archive for: Facebook

Facebook Notes and the Lazappalinari Cocktail: An SEO Test

On Friday, September 24, Facebook rebooted its Notes feature. Formerly the domain of silly forwards and “25 things you didn’t know about me but will doom my political career if anyone finds out” content, Notes’ reboot appears sharply aimed at sites like Quartz and Medium. Everything from style to layout to font choices shouts the…

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What Facebook Dislikes Could Mean for Data-Driven Marketers

The Internet is abuzz with Facebook’s latest ‘innovation’, the dislike button (or something like it). Despite CEO Mark Zuckerberg’s fervent wish that it not be used to turn Facebook into a troll haven of downvotes, there’s a good chance that some users will use it expressly for that purpose. Says Zuckerberg via CNBC: ‘”People have…

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6 Compelling Reasons Why Your Business Should Use Instagram for Marketing

As a marketer, you may feel like you’re riding a two-headed dragon by managing social networks like Facebook and Twitter. Why add another fire-breathing head like Instagram into the mix? Facebook, Twitter, and Instagram all present their own unique challenges, but here’s why you should implement Instagram as a marketing tool, even if you’re already…

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State of Social Media 2Q 2015: Facebook owns 1 out of every 5 smartphone minutes

We’ve often said that Facebook is the largest nation on the planet. Nowadays, Facebook practically is its own planet. Consider this: the user base of Facebook according to their 2Q 2015 earnings is 1.49 billion people. The entire population of planet Earth was about the same in 1900. Let’s dig into their results some more.…

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Will you be Who To See First on Facebook?

We were asked recently what to make of Facebook’s new “See First” feature, slowly rolling out to audiences around the world. If you’re unfamiliar with it, “Who to See First” (hereafter WTSF) will allow a Facebook user to denote certain content to appear first in their News Feed. You could designate a friend as mandatory…

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State of Social Q1 2015: 40% of Facebook users are mobile-only

Facebook released its earnings report for Q1 2015, with the latest updates to the largest social network’s statistics. Let’s see what changed! Growth Above, monthly active users (green bars) grew 3.37% quarter-over-quarter to 1.44 billion people. Facebook holds onto its title as not only the world’s largest social network, but the world’s largest virtual nation.…

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The Facebook Paradox, Part 2: No Free Lunch

In the previous post, we discussed the dominance of Facebook’s audience reach. No other social network can reach that many people on Earth. The flip side of this coin is Facebook’s continued reduction in what brands and companies can do for free on their service. Let’s look backwards for a bit of context. May 2012:…

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The Facebook Paradox, Part 1: Winning the Social Media Wars

Last week, renowned market research firm Edison Research revealed the latest social networking usage statistics: Above, we see that Facebook has effectively won the social media wars. When you pause to think about it, getting 62% of Americans to do anything is impressive. Fewer people than that vote in Presidential elections. The question marketers have…

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State of Social Q4 2014: Facebook is the largest nation on Earth

Facebook has released its fourth quarter and calendar year 2014 earnings report. The social networking behemoth revealed some interesting facts for marketers and communicators to digest: Above, monthly active users grew 3% quarter-over-quarter to 1.393 billion people. Facebook’s user base is now larger than any nation’s population. The red line indicates their growth rate, which…

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Best of SHIFT: Top 3 Posts from Q4 2014

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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