Category Archive for: Facebook

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Facebook Reacts to Facebook Reactions

Oh wow! Surprise! Facebook has finally released the new Reactions globally across the platform and the reactions have varied from like to love. Some have used them haha’ing their way through crazy memes, crying while watching/sharing Lorde’s powerful David Bowie tribute, then getting angry at a variety of things that I won’t share for fear…

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How DOES Mobile Change The Brandscape?

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. This is no fad – it is projected that by 2020, 80% of adults on Earth will have a smart phone. The way we think of the “internet” as a place for brands must fundamentally change to…

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State of Social Media Q4 2015: Half of Facebook Users Go Mobile Only

The largest social network in the world – practically a planet unto itself – released its Q4 and 2015 calendar earnings. Let’s see how Facebook closed out 2015. One change from previous State of Social reports: our charts are now interactive and embeddable. Hover over any data point to see exact numbers. User Growth Facebook’s…

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SHIFT Archives: The Best of Q1 2015

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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State of Social Media Q3 2015: Facebook has 1.5 billion people

We’ve often said that Facebook is the largest nation on the planet. Nowadays, Facebook is its own planet, for all intents and purposes. Let’s dig into their results some more. Audience Growth As mentioned above: 1.55 billion people use Facebook monthly, and Facebook growth has leveled to about 3.5% quarter over quarter: Facebook is at…

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Facebook Notes and the Lazappalinari Cocktail: An SEO Test

On Friday, September 24, Facebook rebooted its Notes feature. Formerly the domain of silly forwards and “25 things you didn’t know about me but will doom my political career if anyone finds out” content, Notes’ reboot appears sharply aimed at sites like Quartz and Medium. Everything from style to layout to font choices shouts the…

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What Facebook Dislikes Could Mean for Data-Driven Marketers

The Internet is abuzz with Facebook’s latest ‘innovation’, the dislike button (or something like it). Despite CEO Mark Zuckerberg’s fervent wish that it not be used to turn Facebook into a troll haven of downvotes, there’s a good chance that some users will use it expressly for that purpose. Says Zuckerberg via CNBC: ‘”People have…

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6 Compelling Reasons Why Your Business Should Use Instagram for Marketing

As a marketer, you may feel like you’re riding a two-headed dragon by managing social networks like Facebook and Twitter. Why add another fire-breathing head like Instagram into the mix? Facebook, Twitter, and Instagram all present their own unique challenges, but here’s why you should implement Instagram as a marketing tool, even if you’re already…

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State of Social Media 2Q 2015: Facebook owns 1 out of every 5 smartphone minutes

We’ve often said that Facebook is the largest nation on the planet. Nowadays, Facebook practically is its own planet. Consider this: the user base of Facebook according to their 2Q 2015 earnings is 1.49 billion people. The entire population of planet Earth was about the same in 1900. Let’s dig into their results some more.…

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Will you be Who To See First on Facebook?

We were asked recently what to make of Facebook’s new “See First” feature, slowly rolling out to audiences around the world. If you’re unfamiliar with it, “Who to See First” (hereafter WTSF) will allow a Facebook user to denote certain content to appear first in their News Feed. You could designate a friend as mandatory…

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