Category Archive for: Facebook

The Sorry State of Social Media Engagement

Engagement is everything in social media marketing. Without engagement, algorithms won’t favor our content, and audiences won’t take actions to become customers. Thus, we would expect the biggest, best, most well-known brands in the world to expend serious effort and resources on building engagement. How much engagement, as a percentage, would you guess the top…

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cost to advertise on facebook

How Much Does it Cost to Advertise on Facebook?

If you’re considering advertising on Facebook, we’ve got one reason why you should–1.65 billion that is. That’s the number of active, monthly users on Facebook in the first quarter of 2016. Rest assured, your ideal audience is among them. However, many advertisers, small business owners, and brands don’t know how much it would cost to…

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State of Social Q1 2016: Facebook hits 54% mobile-only use

The largest social network in the world – practically a planet unto itself – released its Q1 2016 earnings. Let’s see how Facebook closed out the first quarter of 2016. One change from previous State of Social reports: our charts are now interactive and embeddable. Hover over any data point to see exact numbers. User…

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6 Ways Facebook Branded Content Changes the Influencer Game

On Friday, Facebook announced a significant change to its branded content guidelines: any influencer or publisher creating Facebook branded content MUST tag the brand in their posts. Facebook clarified this to mean: On Facebook, we define this as content that specifically mentions or features a third party product, brand, or sponsor (“marketer”). Publishers are required…

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Facebook Reactions are Useless for Brands

Facebook reactions are great. You can  a friend’s memorial post about their grandmother,  a post about pollution, and  a GoPro stunt video. Sadness for someone’s loss, anger at environmental neglect, and awe at daring feats. But you could just as easily  the memorial post,  the pollution post, and  at the video. Empathy for the poster’s…

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facebook reactions header

Facebook Reacts to Facebook Reactions

Oh wow! Surprise! Facebook has finally released the new Reactions globally across the platform and the reactions have varied from like to love. Some have used them haha’ing their way through crazy memes, crying while watching/sharing Lorde’s powerful David Bowie tribute, then getting angry at a variety of things that I won’t share for fear…

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How DOES Mobile Change The Brandscape?

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. This is no fad – it is projected that by 2020, 80% of adults on Earth will have a smart phone. The way we think of the “internet” as a place for brands must fundamentally change to…

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State of Social Media Q4 2015: Half of Facebook Users Go Mobile Only

The largest social network in the world – practically a planet unto itself – released its Q4 and 2015 calendar earnings. Let’s see how Facebook closed out 2015. One change from previous State of Social reports: our charts are now interactive and embeddable. Hover over any data point to see exact numbers. User Growth Facebook’s…

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SHIFT Archives: The Best of Q1 2015

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

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State of Social Media Q3 2015: Facebook has 1.5 billion people

We’ve often said that Facebook is the largest nation on the planet. Nowadays, Facebook is its own planet, for all intents and purposes. Let’s dig into their results some more. Audience Growth As mentioned above: 1.55 billion people use Facebook monthly, and Facebook growth has leveled to about 3.5% quarter over quarter: Facebook is at…

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