Category Archive for: Facebook

State of Social

State of Social Media 3Q 2017: Facebook Nears $5 ARPU

Facebook, the largest social network and arguably the largest product ever made for the human race intentionally, released its 3Q 2017 earnings. Let’s see what the behemoth had to say. User Growth After passing 2 billion monthly active users last quarter, Facebook notched another 72 million or so new monthly active users for 3.29% growth.…

Read More →

PPC Conversion Rates

How to Use Social Media Retargeting for Higher PPC Conversion Rates

Improve Your PPC Conversation Rates PPC is a mainstay of digital marketing. It puts your business ahead of all the other businesses that have worked their SEO magic to get the top rank, and it drives people to your website. However, it doesn’t boast the best conversion rates. So how can you improve your PPC…

Read More →

State of Social

State of Social Media 2Q 2017: Facebook Crosses 2 Billion Users

The largest social network in the world – and to some people, the entire Internet – released its 2Q 2017 earnings. What’s new with the 800 pound gorilla in social media? User Growth Facebook passed a milestone this quarter: 2 billion monthly active users. This is an astonishing feat: at no other time in history…

Read More →

State of Social

State of Social Q1 2017: Facebook nears 2 billion users, says video or else

The largest social network in the world – and to some people, the entire Internet – released its Q1 2017 earnings. What’s new with the 800 pound gorilla in social media? User Growth Facebook’s overall growth remained above 4% quarter-over-quarter in Q1, which it has sustained over the past 3 quarters. Facebook is just short…

Read More →

Facebook jobs

Facebook Jobs for Employees

Years ago it was seen as ridiculous for businesses to have a Facebook account. Now it is practically unheard of for businesses NOT to have an account. The lines between business and personal use of Facebook have been blurred, is job-hunting the next logical step? Last time we explored how Facebook Jobs worked for the…

Read More →

Facebook Jobs Employers

Facebook Jobs for Employers

You’re generally encouraged to keep your Facebook life separate from your work life. But Facebook is looking to blur those lines with their new Jobs feature. They tout the ease of use as a benefit for both employers and potential employees, but is it really? In this two part series, we’ll explore how the Facebook…

Read More →

Should Your Business Leverage Facebook Live?

The rise of live video is no secret–especially within today’s tense political and social climate. However, if you’re not a politician, renowned craft beer brewer, or reality celebrity, but instead a business owner or marketer, should your brand be going live? Our short answer: your brand should start leveraging Facebook Live. Our long answer: you…

Read More →

State of Social

State of Social Q4 2016: Facebook Aims For the TV

The largest social network in the world – and to some people, the entire Internet – released its Q4 2016 and year end earnings. How is Facebook faring as the current king of the hill? User Growth Facebook’s overall growth remained above 4% quarter-over-quarter in Q4, which is no small feat given its massive size…

Read More →

fake news

Fake News: A Data-Driven Analysis

What’s the impact of fake news? Is it as big a problem as people make it out to be? Shortly after the 2016 US Presidential election, America’s interest in “fake news” skyrocketed; some believed that fake news sites heavily influenced the outcome of the election. How concerned were people? We saw search volumes spike during…

Read More →

State of Social

State of Social Q3 2016: Facebook Hits 1 Billion Mobile-Only Users

The largest social network in the world – and to some people, the entire Internet – released its Q3 2016 earnings. How is Facebook faring, given the lackluster performance of LinkedIn and the troubles at Twitter? User Growth Facebook’s overall growth advanced above 4% quarter-over-quarter in Q3, which is faster than it’s been since 2013.…

Read More →

Back to Top