Category Archive for: Facebook

facebook algo

Facebook View Metrics Decline Suddenly

Late last week and over the weekend, Facebook brand managers started noticing something: post reach/viewability dropped like a rock. In a statement to the various marketing publications, Facebook announced that it was changing how its measurement algorithm calculated post views to match how it calculates ad views. The change now means that a post has…

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State of Social Facebook

State of Social Q4 2017: Facebook Smashes Ad Revenue Records, $6 ARPU

Facebook, the largest social network and the largest product ever made for the human race intentionally, released its 4Q 2017 earnings report. Let’s see what the social media juggernaut had to say. User Growth After passing 2 billion monthly active users last year, Facebook added another 2.75% growth to its user base, taking it to…

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end of instagram influencers

The End of the Instagram Influencer (As We Know It)

Facebook, Instagram’s parent company, has had it with influencers, at least as many of them stand on the service now. They’re taking strong action to nullify the automated tactics of many Instagram influencers. The collateral damage? Like its parent, Instagram will be far more pay-to-play for brands and businesses. The free ride is over. What’s…

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facebook algo

How Much Impact Has Facebook’s Newsfeed Changes Had?

Much ado was made during the month of January about Facebook’s Newsfeed changes. Social media experts proclaimed that everything was fine; business press declared the era of social media over. What actually happened, and how measurable has the impact been? Methodology To examine the changes, we looked at the Facebook engagement rates of 3,265 Facebook…

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pain balm

Marketing After Facebook for Brands [VIDEO]

Facebook changed its algorithm to suppress unpaid brand posts. Do we just dig our credit cards out and pay Mr. Zuckerberg whatever he wants? What are our alternatives? In this video, we’ll review the five pillars of digital marketing communications and how Facebook’s changes shouldn’t impact the rest of our marketing efforts: Search marketing Social…

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State of Social Facebook

State of Social Media 3Q 2017: Facebook Nears $5 ARPU

Facebook, the largest social network and arguably the largest product ever made for the human race intentionally, released its 3Q 2017 earnings. Let’s see what the behemoth had to say. User Growth After passing 2 billion monthly active users last quarter, Facebook notched another 72 million or so new monthly active users for 3.29% growth.…

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PPC Conversion Rates

How to Use Social Media Retargeting for Higher PPC Conversion Rates

Improve Your PPC Conversation Rates PPC is a mainstay of digital marketing. It puts your business ahead of all the other businesses that have worked their SEO magic to get the top rank, and it drives people to your website. However, it doesn’t boast the best conversion rates. So how can you improve your PPC…

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State of Social Facebook

State of Social Media 2Q 2017: Facebook Crosses 2 Billion Users

The largest social network in the world – and to some people, the entire Internet – released its 2Q 2017 earnings. What’s new with the 800 pound gorilla in social media? User Growth Facebook passed a milestone this quarter: 2 billion monthly active users. This is an astonishing feat: at no other time in history…

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State of Social Facebook

State of Social Q1 2017: Facebook nears 2 billion users, says video or else

The largest social network in the world – and to some people, the entire Internet – released its Q1 2017 earnings. What’s new with the 800 pound gorilla in social media? User Growth Facebook’s overall growth remained above 4% quarter-over-quarter in Q1, which it has sustained over the past 3 quarters. Facebook is just short…

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Facebook jobs

Facebook Jobs for Employees

Years ago it was seen as ridiculous for businesses to have a Facebook account. Now it is practically unheard of for businesses NOT to have an account. The lines between business and personal use of Facebook have been blurred, is job-hunting the next logical step? Last time we explored how Facebook Jobs worked for the…

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