Category Archive for: Events

What Event Planning PR Can Learn from the ACA Event in Boston

President Obama will be speaking about the Affordable Care Act (ACA) today in Boston’s Faneuil Hall. The Boston local in me is a little miffed that traffic downtown is going to be unbearable, but PR pro is impressed with the decision. Regardless of your support (or lack thereof) of the ACA, the decision to use Boston…

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Tactics for encouraging change in an organization

At my FutureM talk yesterday, one of the questions on everyone’s mind about any kind of new process, procedure, or methodology is how to get organizations to adopt it. My answer is frequently this: take it for a test drive. Any process or change that should increase your productivity, improve your results, or create some…

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LinkedIn for Business Webinar today

Today at 2 PM Eastern, catch the SHIFT/Vocus webinar on LinkedIn for Businesses. If you’ve struggled to understand (or have a client, boss, or colleague who struggles to understand) how LinkedIn is anything more than a digital resume, then this webinar is for you. Learn the 7 areas of LinkedIn that will help businesses grow,…

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Signal, Meet Noise: Breaking Out of the SXSW Panel Picker Crowd

Social networking, like every other industry, has a networking event it can call its own. Except this one is no small hotel ballroom affair. This one takes over an entire Texas town for five straight days of sunrise-to-probably-well-past-sunset events, official and unofficial, and brings together the biggest brands in interactive media. You better believe that…

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Instagram Adds Video and Video-Specific Filters and Stabilizing Features [Live Blog Recap]

Review our archived coverage of the Facebook Special Event, hosted by SHIFT’s Dave Levy!

SHIFT Wins 8 Bell Ringer Awards

The best PR campaigns are creative, smart and downright ballsy. And last night this fierce-looking table of 8 arrived in Boston to represent Team SHIFT at the 2013 Bell Ringer Awards, hosted by the Publicity Club of New England. It is such an invigorating night – to be recognized for the hard work we do,…

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Webinar tomorrow: Critical Influence in Social Media

What do a kid’s sandbox, critical state theory, automobile purchases, and marketing automation have in common? They’re all part of tomorrow’s webinar at SHIFT Communications on Critical Influence in Social Media with VP of Marketing Technology Christopher S. Penn. Learn a new way of thinking about how earned media and public relations are impacting consumers…

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PR Agency of the Year: 10 Years Later

As I write this, I can’t help but hear Jeremy Piven’s “10 years” refrain from Gross Pointe Blank. Now the reference itself may age me, but the awe I feel in the occasion we are marking today is the same – “10 years?? How is this possible? 10 years? What the what? Whether you are…

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Catch SHIFT at these upcoming events!

Looking to dig deeper into the world of PR and marketing? Meet up with SHIFT staff at these upcoming events in April! April 3: Understanding the Ins and Outs of Working with Bloggers, with the Publicity Club of New England and SHIFT Account Director Annie Perkins. Boston, MA. SHIFT will be presenting on a panel.…

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Video: 4 Ways to Make Events More Trackable

Hi. This is the cardboard impersonation of SHIFT Communications CEO Todd Defren, nicknamed Cowboy Todd, and today I’d like to share four ideas about how to make your event more trackable for metrics purposes. First and foremost, you need to make sure that you have your web analytics set up properly to track when people…

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