Category Archive for: Events

Instagram Adds Video and Video-Specific Filters and Stabilizing Features [Live Blog Recap]

Review our archived coverage of the Facebook Special Event, hosted by SHIFT’s Dave Levy!

SHIFT Wins 8 Bell Ringer Awards

The best PR campaigns are creative, smart and downright ballsy. And last night this fierce-looking table of 8 arrived in Boston to represent Team SHIFT at the 2013 Bell Ringer Awards, hosted by the Publicity Club of New England. It is such an invigorating night – to be recognized for the hard work we do,…

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Webinar tomorrow: Critical Influence in Social Media

What do a kid’s sandbox, critical state theory, automobile purchases, and marketing automation have in common? They’re all part of tomorrow’s webinar at SHIFT Communications on Critical Influence in Social Media with VP of Marketing Technology Christopher S. Penn. Learn a new way of thinking about how earned media and public relations are impacting consumers…

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PR Agency of the Year: 10 Years Later

As I write this, I can’t help but hear Jeremy Piven’s “10 years” refrain from Gross Pointe Blank. Now the reference itself may age me, but the awe I feel in the occasion we are marking today is the same – “10 years?? How is this possible? 10 years? What the what? Whether you are…

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Catch SHIFT at these upcoming events!

Looking to dig deeper into the world of PR and marketing? Meet up with SHIFT staff at these upcoming events in April! April 3: Understanding the Ins and Outs of Working with Bloggers, with the Publicity Club of New England and SHIFT Account Director Annie Perkins. Boston, MA. SHIFT will be presenting on a panel.…

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Video: 4 Ways to Make Events More Trackable

Hi. This is the cardboard impersonation of SHIFT Communications CEO Todd Defren, nicknamed Cowboy Todd, and today I’d like to share four ideas about how to make your event more trackable for metrics purposes. First and foremost, you need to make sure that you have your web analytics set up properly to track when people…

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Dr. Martin Luther King: I Have A Dream

On August 28, 1963, Dr. Martin Luther King Jr. delivered this landmark speech in Washington DC: Read the full transcript here. We honor Dr. King’s contributions towards equality and work towards that day when everyone is judged solely by the content of their character. As part of that commemoration, SHIFT offices are closed today. Christopher…

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Upcoming Webinar: how to build and convert new audience with Chris Brogan

Are you struggling to find new audiences? Are you wishing you could grow your business community to drive new business? Come join New York Times Bestselling Author and Human Business Works CEO Chris Brogan and SHIFT VP of Marketing Technology Christopher Penn on Thursday, January 17th, at 3 PM ET/12 PM PT for a one…

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