Category Archive for: Events

How We Ran Our Own Consumer Tech Showcase – And How You Can Too

As publicists, we hear it all the time – writers receive hundreds of pitches each day, and they’re exhausted by rote product promotion. This makes breaking through to media challenging, no matter how creative, captivating, or newsworthy the pitch. Whether announcing a new mobile app’s release, or proposing a product for holiday gift guides, it’s…

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Sharing Big News

If you haven’t heard, we shared some pretty big news yesterday. As you might imagine, a lot of planning went into our efforts to get the news in front of clients, potential customers, friends and reporters yesterday. Last week, we covered how to prepare for a big announcement like this — but what are some of…

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The Greatest Fear of PR professionals: A #Demand14 Perspective

I had the pleasure and honor of speaking and attending Day 1 of the Vocus Demand Success 2014 conference in Washington DC recently, and throughout all of the great content and conversations, there was one underlying, largely unspoken problem, the greatest fear of PR professionals. The fear is that the rise of the machines –…

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Tips for Surviving the Summer Events Season

For most, summertime means getting out of work early on Fridays, a decrease in workload and trips to the beach. For the Consumer team at SHIFT, summertime means event season. Working in Consumer PR often involves hosting a slew of events, and that means you need to plan and execute events to perfection, leaving no…

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The Social Signals and Noises at Big Conferences

For most industries, it feels like the early spring months are conference season. Abbreviations galore flood our inboxes, social streams and mindshare throughout the months of February and March. At SHIFT, we are lucky to either be working closely with some of these conferences (HIMSS, RSA, CES, to name a few) or keenly watching for…

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5 Tips To Avoid SXSW PR Disasters For Your Brand

As the “spring break for marketers” commences in Austin this weekend, we know there will be one scandalum which will set tongues wagging. If this is your first time attending the event (or any event, really), we would like to offer up our best advice for avoiding a SXSW PR disaster and surviving the event. Lots of eyes are…

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10 tips to ensure a successful webinar

A webinar can seem like it’s not a major event on par with a keynote address – after all, it’s usually just a person, sitting in a closed room talking on the phone, scrolling through a slide deck. No big deal, right? Yet a successful webinar can attract hundreds, even thousands of people to tune…

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Upcoming Webinar: You Have to Like Your Facebook Strategy

Facebook has a legacy of changing its privacy policies to favor advertisers and media over individual privacy, from newsfeed settings… …to search settings… …to who can use your images in advertising… …to even what your data can be used for, such as financial services decisions… And this legacy affects companies and brands as much as…

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The Internet of Things, a Thing at Dreamforce 2013

At Dreamforce 2013 this year, one of the most exciting and compelling displays was in the developer halls at Moscone West, in which a variety of vendors were showcasing the Internet of Things. Watching people wire applications in the cloud to devices right in front of me was fascinating, from a mobile app on the…

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What Event Planning PR Can Learn from the ACA Event in Boston

President Obama will be speaking about the Affordable Care Act (ACA) today in Boston’s Faneuil Hall. The Boston local in me is a little miffed that traffic downtown is going to be unbearable, but PR pro is impressed with the decision. Regardless of your support (or lack thereof) of the ACA, the decision to use Boston…

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