Category Archive for: Events

SHIFT ATX at SXSW

If you like the sound of a cocktail or taco ideated by a robot, or a ride on the Mr. Robot ferris wheel, or an exclusive test drive of foldable vehicles, or getting your hair styled by the best local barbers while sipping on a fresh beverage – SXSW Interactive is the place to be!…

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SHIFTxSW: How to Prepare as a PR Professional

2016 marks the 30th year of SXSW. The first official SXSW was held in Austin in 1987, and it focused entirely on the music industry. The charm of Austin drew more people than expected to SX’s inaugural event, and the conference has experienced steady growth since. In 1994, the conference introduced the popular Interactive and…

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SHIFTxSW: Interview with Hugh Forrest, Director of SXSW Interactive

SXSW Interactive: the land of entrepreneurialism, celebrity keynotes, guerilla marketing – where Twitter was unveiled and Uber launched – all deep in the heart of the “Silicon Hills,” aka Austin, Texas. With nearly 34,000 attendees from across 85 countries and 2700 speakers across 1200 sessions, it’s a marketing spectacular where major brands and startups alike…

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How DOES Mobile Change The Brandscape?

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. This is no fad – it is projected that by 2020, 80% of adults on Earth will have a smart phone. The way we think of the “internet” as a place for brands must fundamentally change to…

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The Two Sides of Events (and how to rock them both)

From networking mixers to industry trade shows, SHIFT understands the power of offline engagement (no really, we do). Just as there are two sides to every story, there are also two sides to every event. As PR people, we often get to experience them both – from an attendee/exhibitor-perspective and a conference-perspective. In the past…

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Grab That Beautiful Butterfly, It’s Conference Season

John Beckwith and Jeremy Grey may think the most wonderful time of year is wedding season, but for me – its conference season. That magical first few months that seem to map out the products, services and companies that capture our imaginations, interest or snark for the remainder of the year. Looking at the speaker…

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FutureM and INBOUND: The SHIFT Report

Two marketing conferences, 10,000+ attendees, one convention center. After a weekend of recovery, it’s high time to reflect back on FutureM and INBOUND, Boston’s two-in-one marketing innovation event. Like many of you, we spent last week speaking, listening, learning, discussing, debating, brainstorming, creating, networking, and celebrating. If we had to pick one word to describe the…

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How We Ran Our Own Consumer Tech Showcase – And How You Can Too

As publicists, we hear it all the time – writers receive hundreds of pitches each day, and they’re exhausted by rote product promotion. This makes breaking through to media challenging, no matter how creative, captivating, or newsworthy the pitch. Whether announcing a new mobile app’s release, or proposing a product for holiday gift guides, it’s…

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Sharing Big News

If you haven’t heard, we shared some pretty big news yesterday. As you might imagine, a lot of planning went into our efforts to get the news in front of clients, potential customers, friends and reporters yesterday. Last week, we covered how to prepare for a big announcement like this — but what are some of…

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The Greatest Fear of PR professionals: A #Demand14 Perspective

I had the pleasure and honor of speaking and attending Day 1 of the Vocus Demand Success 2014 conference in Washington DC recently, and throughout all of the great content and conversations, there was one underlying, largely unspoken problem, the greatest fear of PR professionals. The fear is that the rise of the machines –…

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