Category Archive for: Events

Marketing Technology Conference: MarTech SF 2017 In Review

I had the opportunity and privilege to speak at this year’s MarTech SF, the marketing technology conference, and wanted to share some of the highlights and takeaways from the show. MarTech is the marketing technology industry’s premier conference, where our industry goes to talk shop about what’s next. The Mega Landscape The conference kicked off…

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event activation

The Big Mac ATM: A Case Study on Going Viral

Recently, we executed an event activation with our client McDonald’s of Eastern New England to celebrate two new sizes of the Big Mac. We took a vending machine and placed free, fresh Big Macs inside – and it essentially went viral. While the idea was ballsy, it was actually quite simple in theory. What made it…

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SHIFTxSW Part II: Brands on Parade

It is no surprise that Austin’s landscape creates an ideal mural for brands coming to SXSW. At the blink of an eye pop-up displays appear on almost every corner, live music is heard every few feet, and shops and restaurants transition to scenes directly from upcoming movies or TV programming. YouTube, Twitter, Dell, Amazon, Gatorade…

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SHIFTxSW Part 1: Recapping Media Driven Content at SXSW 2017

Another year goes by and another SXSW has come and gone. With a few days to digest all that we saw, we are ready to recap this years’ experience. For 10 days, the city of Austin becomes a conference center, a concert hall and a movie theater all rolled into one. With so much content…

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Social Media Marketing World 2017 Recap

I had the pleasure and privilege to speak not once, but twice at Social Media Marketing World 2017 (SMMW17), a fantastic event thrown annually by Social Media Examiner. If you have the resources and time to attend, you should. Michael Stelzner and his crew do an amazing job. Let’s run through what was hot this…

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ces

Part II: Month-by-Month Roadmap for a Successful CES Product Launch

The Consumer Electronics Show (CES) has become one of the most anticipated and acclaimed events of the year, bringing technology enthusiasts from around the world to Las Vegas to see what’s new and hot in the tech space. However, it has also become one of the most crowded. Although CES 2018 seems light-years away, if…

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Launch a new product CES part 1

Should I launch a new product at CES in 2018?

CES is one of the most prominent gathering of technology minds, innovators, brands and media. With nearly 200,000 attendees, which included nearly 8,000 media members, in 2016 alone, it’s truly the world’s stage for consumer electronics. PR professionals and brands alike recognize the immense influence and exposure that CES brings — so it’s no surprise…

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HIMSS

HIMSS17: Taking a Data-Driven Approach to On-Site PR and Marketing

With HIMSS17 around the corner, you likely have your marketing and communications strategy locked and loaded for the conference. Still, we all know that flexibility in planning and real-time communications are key at any event. In order to fully take advantage of the thought leadership opportunities at HIMSS, your organization and key opinion leaders (KOLs) need…

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Tradeshow PR

Tradeshow PR: The Do’s and Don’ts

(a.k.a. I’m going to <really big conference> and want to get the most bang for my buck) Fall inevitably is tradeshow season for many companies. In the tech world, there is a flurry of events spanning from August’s VMworld to AWS re:Invent in November. Many of my clients are putting quite a bit of resources…

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User Conference

How to Make the Most of a PR Pro’s Greatest Asset: A User Conference

We all know that one dreaded client request… “Can you attend our annual user conference?” While the idea of schmoozing with not only your client but also their customers and partners for several days sounds daunting, it is also the best asset you could ask for. Not only does it allow you to hear your…

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