Category Archive for: Events

SHIFTxSW Part 1: Recapping Media Driven Content at SXSW 2017

Another year goes by and another SXSW has come and gone. With a few days to digest all that we saw, we are ready to recap this years’ experience. For 10 days, the city of Austin becomes a conference center, a concert hall and a movie theater all rolled into one. With so much content…

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Social Media Marketing World 2017 Recap

I had the pleasure and privilege to speak not once, but twice at Social Media Marketing World 2017 (SMMW17), a fantastic event thrown annually by Social Media Examiner. If you have the resources and time to attend, you should. Michael Stelzner and his crew do an amazing job. Let’s run through what was hot this…

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Part II: Month-by-Month Roadmap for a Successful CES Product Launch

The Consumer Electronics Show (CES) has become one of the most anticipated and acclaimed events of the year, bringing technology enthusiasts from around the world to Las Vegas to see what’s new and hot in the tech space. However, it has also become one of the most crowded. Although CES 2018 seems light-years away, if…

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Launch a new product CES part 1

Should I launch a new product at CES in 2018?

CES is one of the most prominent gathering of technology minds, innovators, brands and media. With nearly 200,000 attendees, which included nearly 8,000 media members, in 2016 alone, it’s truly the world’s stage for consumer electronics. PR professionals and brands alike recognize the immense influence and exposure that CES brings — so it’s no surprise…

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HIMSS17: Taking a Data-Driven Approach to On-Site PR and Marketing

With HIMSS17 around the corner, you likely have your marketing and communications strategy locked and loaded for the conference. Still, we all know that flexibility in planning and real-time communications are key at any event. In order to fully take advantage of the thought leadership opportunities at HIMSS, your organization and key opinion leaders (KOLs) need…

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Tradeshow PR

Tradeshow PR: The Do’s and Don’ts

(a.k.a. I’m going to <really big conference> and want to get the most bang for my buck) Fall inevitably is tradeshow season for many companies. In the tech world, there is a flurry of events spanning from August’s VMworld to AWS re:Invent in November. Many of my clients are putting quite a bit of resources…

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User Conference

How to Make the Most of a PR Pro’s Greatest Asset: A User Conference

We all know that one dreaded client request… “Can you attend our annual user conference?” While the idea of schmoozing with not only your client but also their customers and partners for several days sounds daunting, it is also the best asset you could ask for. Not only does it allow you to hear your…

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Launch Events 4.0

A killer venue. An A-list celebrity spokesperson. A product that consumers and media are willing to line up around the block for. At midnight. There was a time in my PR career that having these elements in place at a launch event would virtually guarantee attendance from a slew of camera crews and photogs. Oh…

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Takeaways from Social Media Marketing World 2016

We had the pleasure and privilege of attending and speaking at Social Media Marketing World 2016 recently. What were our major takeaways from this massive social media marketing conference? The map of takeaways: Click for a larger version What’s Hot Right Now Live Video Periscope Facebook Live Snapchat Social Media Marketers at wildly varying skill…

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SHIFTxSW – See Y’all Next Year

Sunday marked the final day of SXSW. For those keeping track at home, that would be 14 days (across EDU, Interactive, and Music & Film) of the annual festival taking over the streets, hotels and businesses of Austin, TX. Don’t worry, this is not another “Don’t move here” rant from a resident to attendees –…

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