Category Archive for: Events

working a conference

From Rookie to Pro: Key Takeaways From Working a Conference

Recently, I had the privilege of traveling to San Francisco to work the 2018 RSA Conference with my fellow SHIFTers. As a rookie on an extremely established and experienced account, I was unsure what to expect while attending the conference. Was there enough coffee in the world to prepare me? Fortunately, yes. However, I did…

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event

Anatomy of an Event

As PR professionals, we often take a deep dive into events – that can include everything from a community fair, to a public product launch, to a gala, and everything in between. However, events aren’t just about fancy tablecloths and sweet swag. It takes a lot to pull off a successful event, especially when media…

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healthcare

Takeaways from PULSE: The Atlantic Summit On Health Care

Monday’s PULSE: The Atlantic Summit On Health Care, similar to any current healthcare events, routinely covered all the major, hot topics in today’s healthcare system, from opioid crisis, and precision medicine, to care costs, with an impressive roster of speakers and panelists sharing their deep thoughts on where healthcare is heading in various areas. Here…

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HIMSS18

Three Ways to Enhance Engagement at #HIMSS18

HIMSS18 is a staple for those in the health IT industry, so much so that we often forget to explore new strategies for engagement at the show. This year’s conference is just around the corner, taking place from March 5-9, 2018 at the Sands Expo Center in Las Vegas. While you have likely already begun…

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media relations

Making Media Relations Connections

I made the move from Boston to SF four months ago and couldn’t be happier to be in the hub for technology and healthcare innovation. The SHIFT SF office is located right in the thick of it all in downtown SF. As such, I had the opportunity to attend a few events from last week’s…

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Q4 Top Blog

SHIFT Archives: The Best of Q4 2017

As the year comes to a close, we like to analyze the SHIFT archives to learn what content performed best. It’s important to take see what worked and what didn’t work to plan for the new year to come. Want to see how to analyze your own blog? Here’s how. The best of Q4 2017…

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AI in healthcare

The State of AI in Healthcare

There is no doubt as to whether artificial intelligence is poised to disrupt an array of industries and disciplines – be it marketing or healthcare. AI holds the potential to address massive pitfalls specific to healthcare – ranging from administrative tasks like speeding the input of patient notes into the electronic health record, to clinical…

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client event

Does Your Client’s Event Have PR Value? A Strategic Checklist

“We’re hosting an event. Will you come?” – Client A seemingly easy question, with a not-so-easy-answer. Yes, getting out of the office to attend a client event may seem like a welcomed change, but it could also lead to headaches down the road if you’re not thinking about the event strategically. So, before you say…

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event planning

6 Tips for Planning a Successful Consumer Event

Event planning can be stressful. From wrangling outside vendors, to working hand-in-hand with event coordinators, to the actual activation, planning the perfect event can be a challenge for even the most seasoned PR pro. However, there are a few steps you can take to put your team and client in the best position to execute.…

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ibm cdo strategy summit

IBM CDO Strategy Summit Roundup

The IBM Chief Data Officer Strategy Summit, a bi-annual event hosted by IBM, just wrapped up its fall edition. At this event, Chief Data Officers from around the world to discuss and share insights as peers. SHIFT Communications and NATIONAL Public Relations sent a team of three to the Boston CDO Strategy Summit to learn…

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