Category Archive for: Events

conference marketing header

How to Analyze Conference Data For Marketing and PR

Conferences are amazing, rich sources of information; by their very nature, they bring an industry’s audience together in one location. One of the services we provide to clients is the ability to investigate a conference or event for marketing communications purposes. The Value of Conference Data What happens when we bring a crowd of like-minded…

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National Health IT Week

SHIFT Healthcare Celebrates National Health IT Week

This week marks the 11th annual National Health IT (NHIT) Week, which the founding organizations define as “a nationwide awareness week focused on the value of healthcare IT.” Over the course of #NHITWeek, individual health IT advocates and various healthcare organizations will attend in-person and/or virtual events at the nation’s capital and across the country.…

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marketing best practices

Marketing Best Practices from BrandHIT

Miss our BrandHIT preview post? Check it out here! I had the opportunity to attend BrandHIT last week in Las Vegas. BrandHIT is a new conference hosted by industry leader HIMSS that offers marketing best practices specific to the health information technology (HIT) community. My colleague, Christopher Penn, also spoke at BrandHIT about how to build…

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Marketing Technology Conference: MarTech SF 2017 In Review

I had the opportunity and privilege to speak at this year’s MarTech SF, the marketing technology conference, and wanted to share some of the highlights and takeaways from the show. MarTech is the marketing technology industry’s premier conference, where our industry goes to talk shop about what’s next. The Mega Landscape The conference kicked off…

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event activation

The Big Mac ATM: A Case Study on Going Viral

Recently, we executed an event activation with our client McDonald’s of Eastern New England to celebrate two new sizes of the Big Mac. We took a vending machine and placed free, fresh Big Macs inside – and it essentially went viral. While the idea was ballsy, it was actually quite simple in theory. What made it…

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SHIFTxSW Part II: Brands on Parade

It is no surprise that Austin’s landscape creates an ideal mural for brands coming to SXSW. At the blink of an eye pop-up displays appear on almost every corner, live music is heard every few feet, and shops and restaurants transition to scenes directly from upcoming movies or TV programming. YouTube, Twitter, Dell, Amazon, Gatorade…

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SHIFTxSW Part 1: Recapping Media Driven Content at SXSW 2017

Another year goes by and another SXSW has come and gone. With a few days to digest all that we saw, we are ready to recap this years’ experience. For 10 days, the city of Austin becomes a conference center, a concert hall and a movie theater all rolled into one. With so much content…

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Social Media Marketing World 2017 Recap

I had the pleasure and privilege to speak not once, but twice at Social Media Marketing World 2017 (SMMW17), a fantastic event thrown annually by Social Media Examiner. If you have the resources and time to attend, you should. Michael Stelzner and his crew do an amazing job. Let’s run through what was hot this…

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ces

Part II: Month-by-Month Roadmap for a Successful CES Product Launch

The Consumer Electronics Show (CES) has become one of the most anticipated and acclaimed events of the year, bringing technology enthusiasts from around the world to Las Vegas to see what’s new and hot in the tech space. However, it has also become one of the most crowded. Although CES 2018 seems light-years away, if…

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Launch a new product CES part 1

Should I launch a new product at CES in 2018?

CES is one of the most prominent gathering of technology minds, innovators, brands and media. With nearly 200,000 attendees, which included nearly 8,000 media members, in 2016 alone, it’s truly the world’s stage for consumer electronics. PR professionals and brands alike recognize the immense influence and exposure that CES brings — so it’s no surprise…

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