Category Archive for: Email marketing

Email marketing for PR

Last night, I had the wonderful privilege to guest lecture at UCLA (via Google+ Hangout) to Professor Karl Kasca’s new media class. Our topic of discussion was email marketing as it applies to PR and marketing professionals. Take a look at the slides from last night’s talk, and if you would like to see this…

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The role of email marketing in public relations

Email marketing has been called the digital glue of the social world. There’s a lot of truth to that statement; email is the only reliable push mechanism to reach out to people that works at scale. Certainly, you can direct message someone on Twitter or private message someone on Facebook or pick up the phone…

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