Category Archive for: eBook

New SHIFT eBook: How Social Media Broke PR (and how to fix it)

In the past, PR and marketing had a clearly defined, specific process to generate attention: work with media gatekeepers and get clients the “hits”. We hit our Rolodexes, sent in bylined articles, maybe even worked with the ad department for some newspaper ads and TV/radio spots. If we were lucky, the gatekeepers would allow us…

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New eBook PAID EARNED OWNED SHARED available now!

We’re pleased to let you know that our newest eBook, PAID EARNED OWNED SHARED, is now available for you to download. It’s a 45 page guide to the Earned Media Hub Strategy and explains how earned media works in the modern era. In addition, you’ll learn a powerful way to value the members of your…

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