Category Archive for: Earned Media

The Future Collaborative PR Firm

One of the questions that many folks have about Jeremiah Owyang’s new collaborative economy framework is, where exactly do marketers, sales people, and public relations professionals have a place in this customer-driven ecosystem? After all, if customers are driving product innovation, word of mouth, customer service, and ultimately the business, where do marketing and PR…

Read More →

3 Categories of PR and Earned Media

All earned media, all public relations, are not the same. Today I want to introduce you to an idea about the different broad categories of earned media. Let’s first go back to the overall structure of how media, marketing, and sales work: Broadly, the primary purpose of media is to generate audience, to start buzz,…

Read More →

Measuring earned media impact with marketing automation

There are nearly limitless ways to measure the impact of earned media, but here’s one you probably weren’t thinking of: marketing automation. One of the tricky parts of standard web analytics is that you don’t get access to personally identifying information. Google Analytics is a fantastic tool for measuring what’s happening in aggregate with your…

Read More →

Back to Top