Category Archive for: Dedicated

ethics in pr

How To Maintain Ethics in PR

Over the years, academia hijacked an old biblical passage that I, too, have repurposed. This phrase has guided my 30+ year career (and is worth every consideration by every PR person when considering how to maintain ethics in PR): “the truth shall set you free.” As PR professionals, we are often privy to information – objective…

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communication lessons

6 Communication Lessons From a Marathon Runner

Today’s blog is from our partner at NATIONAL, Andrea Cudmore. Enjoy! Whether it’s a colleague “making it to the finish line” on a major project, or a project manager “calling the shots” for a quick turnaround, we draw parallels between business and sport every day. Even as consultants, many of the processes we face in business…

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Agency PR

Advice for Those Considering Agency PR

When it comes to a career in public relations, professionals have many options – including working in-house or at an agency like SHIFT. If you’ve ever considered doing agency PR but weren’t sure, you’re in luck. SHIFT partner and resident hot dog griller Jim Joyal has some considerations to make before shipping off your résumé.…

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consumer lifestyle

Q&A with SHIFT’s Latest SVP: Annie Perkins

We’re thrilled to announce Annie Perkins has been named SHIFT’s most recent Senior Vice President! Annie helped launch SHIFT’s consumer practice five years ago, and will continue to lead both the consumer lifestyle and healthcare lifestyle practices in her new role at SHIFT. As our Managing Partner, Amy Lyons, will tell you: “For anyone who…

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Savoring my Sabbatical

One of SHIFT’s core values is #dedicated – to the firm, our clients and our amazing team. One of the newest benefits our progressive agency offers is a sabbatical program. And this August, I enjoyed every minute of it! I started planning a few months ahead. It was so much fun to relish in the…

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5 Things I Look for When Hiring in Marketing

Fresh out of college and looking for your first position in marketing (or maybe a public relations position)? You may be surprised that hiring managers are looking for different things than you’d expect or learned in school. Even veteran marketers are being asked to do more with analytics, creativity, and strategy. Having a good track…

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#HireFriday: Dedicated, an interview with Jen Usher

This week, we took some time to sit down and speak with Jen Usher, the inaugural winner of our SHIFT Value Awards earlier this year. One of the many ways we recognize team members at SHIFT who go above and beyond are those individuals who embody the 7 core values of SHIFT. Jen Usher, an…

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