Category Archive for: Data

Advanced analytics: position, velocity, and acceleration

At this year’s Social Media Success Summit, I had the opportunity to teach an advanced marketing and communications analytics session. One of the ideas I shared was looking beyond just the data that comes out of the box from tools like Google Analytics, Facebook insights, etc. and using some relatively simple mathematical principles to turn…

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The Tricks and Treats of Building an Infographic

Whether you’re a child or grown adult, one of the best parts of Halloween is always the candy. But ever wonder who’s buying all those Fun Size Kit Kats and Snickers? Or where they’re buying them? Here at SHIFT, we coupled our love of candy and data to create the infographic below (click for larger…

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Find your Brand’s Optimum Facebook Strategy

The Facebook news feed algorithm is in constant flux. It’s never a surprise when another ‘update’ materializes in the daily news scan, making the maintenance of a successful social media strategy difficult for marketers and communicators. One of the fundamental truths to Facebook in current environments, however, is that brands (in general) need to pay…

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How bad research undermines your business

A well-informed strategy of any kind must be supported with reliable data. No matter the industry or organization size, if a company makes decisions based on bad data, it’s likely to adversely affect the business and its revenue. Yet in marketing and PR, we are all too familiar with the headstrong executive that insists on changing…

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Integration and Data Are Driving the Future of PR

The future of the communications industry is shifting, and it rests on integration. We hear a great deal about how digital has disrupted the way we PR practitioners do our jobs. We’re becoming both more comfortable with our digital future and competent at how to incorporate it into our work lives. While digital is no…

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2014 Internet Trends: Mobile Boom, Messaging Shifts and Audience Migrations

Former Morgan Stanley analyst and current Kleiner Perkins investor Mary Meeker presented her annual Internet Trends report yesterday at re/code’s Code Conference. Meeker and KPCB have published a report every year since 2001, providing the technology and media industries with powerful insights into the future of digital and how the world interacts with each other…

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Don’t Panic: How To Analyze Social Media and Tech Vendors

One of the problems facing every company in social media and digital marketing is the crazy number of choices available when it comes to tools, vendors, etc. Not one of us has an infinite amount of time to analyze all that come to our door/phone/inbox. How then do we evaluate ALL the vendors and their capabilities to…

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Moneyball, Data Science and PR/Marketing

The most recent MIT Sloan Sports Analytics Conference took place recently in SHIFT’s backyard at MIT in Cambridge.  This event has become a major deal in the sport world.  Officially presented by ESPN, the conference boasts sponsors not only from the sports arena like Adidas, but also heavy hitting technology/industry leaders like SAP, SAS and…

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The Connected Wave will change your marketing and PR

We recently enjoyed listening to Tom Webster present Edison Research’s 22nd iteration of The Infinite Dial, a research report that examines social, digital, and media usage among the US population. As always, there were a few takeaways that made us sit up and take notice, takeaways that you should add to your media mix, media…

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Predicting the Winner of the 86th Oscars Best Picture with Data

It’s that time of year when spring is just around the corner and the Academy Awards (aka the Oscars) are in bloom. The Academy of Motion Picture Arts and Sciences honors movies and stars whose work resonated with us in the past year. I’m not a huge fan of awards shows, but I do love…

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