Category Archive for: Data

State of Social Twitter

State of Social 2Q 2016: Twitter’s Endless Plateau

The 140 character social network released its Q2 2016 earnings. How did everyone’s favorite short attention span social network fare? Let’s check the numbers. Audience Growth After relatively robust growth in Q1, Q2 returned to more modest growth, not even cracking 1% quarter-over-quarter growth. Twitter added only 3 million new users (which, in the scheme…

Read More →

What is Marketing Technology?

Marketing technology. You’ve heard the term in presentations. You’ve seen it in industry news. It’s changing marketing forever. But you still may be left wondering, “What IS marketing technology?” In short: Marketing met IT and marketing technology is their offspring. Let’s examine the corporate strategic landscape to understand what marketing technology is. In the chart…

Read More →

Data Mining in Public Relations (Across All Budgets)

Data speaks. It can persuade new ideas, motivate change, disrupt innovation, elevate brands, stir controversy and expose truths. It matters to consumers, salespeople, CEOs, businesses, investors and most importantly, media. So, naturally it should matter to PR pros. While the media is constantly fighting for readership in a world of clickbait, listicles and memes, the…

Read More →

Is PR ready for Big Data?

Big Data as a topic of discussion fell off the Gartner Hype Cycle in 2015. Why? Not because it isn’t important; Big Data exited the Hype Cycle because it graduated to a core technology. It’s real, not speculative. It’s a commodity that Gartner assumes everyone has and is using. Is that true of public relations?…

Read More →

How DOES Mobile Change The Brandscape?

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. This is no fad – it is projected that by 2020, 80% of adults on Earth will have a smart phone. The way we think of the “internet” as a place for brands must fundamentally change to…

Read More →

Don’t Be Outdated: Why It’s Important to Refresh Your Models

It’s becoming more fashionable to claim that your PR and marketing is “data-driven,” but what exactly does that mean? It means we evaluate our situation honestly, using the most unbiased tools at our disposal. This often means using data about our current market or audience to create a model. A model is simply a substitute…

Read More →

SHIFT Archives: The Best of Q4 2015

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

Read More →

The Citizen Analyst Manifesto, Part 4: Speak humbly, but with insight

In this series, we explore what it means to be a citizen analyst, what values you stand for, and what qualities in the world you adamantly must oppose. Speak humbly, but with insight. We live in a world of informational recklessness. Data is twisted and perverted to serve specific purposes. Unsubstantiated claims are the norm.…

Read More →

The Citizen Analyst Manifesto, Part 3: Dedicated in heart

In this series, we’ll explore what it means to be a citizen analyst, what values you stand for, and what qualities in the world you adamantly must oppose. Be dedicated in heart. Citizen analysts are dedicated in heart. To have dedication and heart is to have more than persistence—it is to care, to be emotionally…

Read More →

What To Do With Data: 4 Steps To Get The Most Out Of A Client’s Survey

You’ve taken all of the initial first steps of conducting a survey. You’ve counseled your client on what focus to take and questions to ask, you’ve partnered with a reputable research company like Wakefield or Harris, and now you’ve been delivered with the results. A large, in-depth, running list of data that you are now…

Read More →

Back to Top