Category Archive for: Data

What is Data-Driven PR, Part 6: Analysis

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a…

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ddpr-5-of-9

What is Data-Driven PR, Part 5: Testing

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a…

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What is Data-Driven PR, Part 4: Hypothesizing

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a…

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What is Data-Driven PR, Part 3: Defining Data

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a…

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What Is Data-Driven PR, Part 2: Question Development

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. In this series, we’ll examine how to become a…

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Data Driven PR

What is Data-Driven PR? Part 1 of 9

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost. Many PR practitioners rely on intuition, experience, or informal…

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What PR Professionals Should Have Learned at IBM World of Watson

This week, I attended IBM’s premier analytics and insights conference, World of Watson. Over 4 days, I learned about the future of cognitive computing – artificial intelligence and machine learning – and how it will change the world of public relations. During that time, I met exactly four PR professionals, all of them IBM employees.…

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Engaging Millennials

Data is King: Engaging Millennials in Healthcare, Part 3

In part three of our series on engaging millennials, we explore the important role that data can play for companies looking to reach this group in more effective ways. To start our series from the top, read part one on five opportunities for engaging millennials and part two on engaging millennials through tech. While many…

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business ROI

PR and Marketing: Embrace All Data Sources to Drive Business ROI

Content shock, social avalanches, data deluge – pick your phrase du jour. However described, PR and Marketing is awash is data. It would seem logical that communicators would rush to embrace data as a strong asset in defining and refining strategy for better outcomes. And yet many prospects and clients are stating that they only…

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Big Data in PR

Why Big Data Matters in PR

Sick of hearing the term ‘Big Data?’ Good. Me too. There’s literally an article popping up every 15 minutes that addresses ‘How Big Data is Reshaping Industry X.’ Businesses using data isn’t new (in fact, it used to be called Business Intelligence). It’s just become more important because it’s the standard (and developments in technology…

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