Category Archive for: Data

data

Demystifying Data Part 6: The Future of Data

The question we ask each other on my team all day long is “who cares?” – meaning, what is the purpose of what we’re doing? If it’s not goal driven, why do it? The other question we ask is “what’s next?” What’s next in data? If you’re asking that question you’re already behind. Artificial Intelligence,…

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crisis planning

Crisis Planning for Data Security Issues

The nexus of data security and crisis planning has taken on global importance recently. The rash of broad-based attacks just this last month, from the WannaCry ransomware to the more recent attack based on a variant of Petya, is effecting every industry. As the hacker ecosystem has become more automated and scalable, attacks have become…

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Regression Analysis for Marketing

How to Use a Regression Analysis for Marketing Purposes

In today’s digital marketing world, with so much information and tools at our fingertips, data analysis is more necessary than ever before. What better way to leverage this information than using what is essentially a correlation analysis? Correlation analysis allows you to measure the strength of the relationship between certain data points and actions (but…

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data visualization

Demystifying Data Part 5: Telling Your Story With Data Visualization

What good is having a stellar data analysis if you can’t communicate it? All too often we get lazy and just send a bunch of charts and graphs to our clients, hoping they’ll understand what we’re trying to say. There are a lot of data visualization tools on the market, such as IBM Watson and…

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Fast Track Your Data: An IBM Machine Learning Event Recap

I had the pleasure and privilege to attend IBM’s Machine Learning event, Fast Track Your Data, recently in Munich, Germany. While the event covered a number of topics including hybrid cloud data management, governance, and machine learning, a couple items stand out for marketers and communicators to pay attention to. Simplifying Data Science Data science,…

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network graphs

Network Graphs for Data Analysis

Today’s post is from our partner at NATIONAL, Kevin McCann. Enjoy!  I love network graphs. I’m also the kind of person who says things like “I love network graphs” without irony. Take from that what you will. Before I get to why I think they’re great, some basics. What’s a network graph? In muddled layman’s…

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Demystifying Data Part 4: Data Analysis – You have the data, now what?

You’ve identified your questions, you’ve tracked down your data set, you’ve cleaned and verified it – now you need to do something with it. It’s party time! The good news is that these days there is no shortage of tools that can help you put your data down, flip it and reverse it. If you…

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data quality

Demystifying Data Part 3: Data Quality – How do you know when a data set is usable?

Miss the intro to this #DataDrivenPR series? Get caught up here and here!  Now that you have access to customer data, you need to determine what the level of data quality is. Rarely are you handed a dataset that is in pristine condition and doesn’t need some level of cleaning and normalizing. You should ask yourself…

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pivot table

Have a Seat at the Pivot Table

I have a confession to make – I LOVE EXCEL. Ok, maybe “love” is too strong of a word, but I find ways that Excel makes my life easier on a daily basis. And you can, too. In the latest post of our Excel Series for PR pros, we’ll walk through setting up a pivot table,…

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Return on Marketing Investement

Finance Marketing: How to Measure Your Return on Marketing Investment

This is the fourth part in a four-part series, which explores how to measure different elements and channels of our various marketing strategies in order to calculate our return on marketing investment. If you missed the first three parts of the series, you can explore the obstacles facing your marketing department, how to build out…

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