Category Archive for: Data-Driven PR

SHIFT Archives: The Best of Q4 2015

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

Read More →

SHIFT Archives: The Best of Q3 2015

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

Read More →

SHIFT Archives: The Best of Q2 2015

As each year comes to a close, we like to sneak a peek into the SHIFT archives to see our content hits and misses. When devising a content strategy for a new year, it’s important to take note of what worked (and why) to plan what’s to come next year. Want to see how to…

Read More →

3 Google Analytics Issues to Correct for Better Data

In between those times where you use Google Analytics to do reporting, there is plenty of maintenance to do to ensure that the data that you rely on to make decisions is accurate and will lead to the best decisions. I’m going to cover three Google Analytics issues that come up regularly in our work…

Read More →

The Citizen Analyst Manifesto, Part 4: Speak humbly, but with insight

In this series, we explore what it means to be a citizen analyst, what values you stand for, and what qualities in the world you adamantly must oppose. Speak humbly, but with insight. We live in a world of informational recklessness. Data is twisted and perverted to serve specific purposes. Unsubstantiated claims are the norm.…

Read More →

Building the Plane Mid-Flight: SHIFT’s New Website

Maybe nobody cares about websites anymore. Maybe we ought to have forgone a website upgrade and instead focus exclusively on our social channels? Maybe a mobile-only site? Call me old school, but I think a cool, clean, compelling corporate website is still an important part of any company’s approach to the marketplace. It’s a brochure,…

Read More →

The Citizen Analyst Manifesto, Part 3: Dedicated in heart

In this series, we’ll explore what it means to be a citizen analyst, what values you stand for, and what qualities in the world you adamantly must oppose. Be dedicated in heart. Citizen analysts are dedicated in heart. To have dedication and heart is to have more than persistence—it is to care, to be emotionally…

Read More →

What To Do With Data: 4 Steps To Get The Most Out Of A Client’s Survey

You’ve taken all of the initial first steps of conducting a survey. You’ve counseled your client on what focus to take and questions to ask, you’ve partnered with a reputable research company like Wakefield or Harris, and now you’ve been delivered with the results. A large, in-depth, running list of data that you are now…

Read More →

The Citizen Analyst Manifesto, Part 1: Introduction

At a recent IBM Watson Analytics event, I heard a term which has captivated me ever since: the rise of the citizen analyst. The citizen analyst is the individual who has access to powerful, modern tools of analysis. These tools were previously the domain of only the wealthiest mega-corporations, but are now broadly available to…

Read More →

State of Social Media Q3 2015: Facebook has 1.5 billion people

We’ve often said that Facebook is the largest nation on the planet. Nowadays, Facebook is its own planet, for all intents and purposes. Let’s dig into their results some more. Audience Growth As mentioned above: 1.55 billion people use Facebook monthly, and Facebook growth has leveled to about 3.5% quarter over quarter: Facebook is at…

Read More →

Back to Top