Category Archive for: Data-Driven PR

SHIFT san francisco

Announcing New Leads out of SHIFT San Francisco!

Have you heard the news? Two strategic hires have joined SHIFT San Francisco: David Hargreaves will act as Managing Director and Nathan Beers as Vice President. Welcome, both! Meet David David joins us having spent two years managing a sales and marketing team for SaaS startup Snipp Interactive. Prior to that, he spent nearly 10 years at NextFifteen Group…

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Three Public Relations Mega-Trends in 2017: Where Are We Now?

Earlier this year we published a blog post highlighting the three PR mega-trends we predicted would shape our industry in 2017. Now that we’re almost halfway through the year (what?!), we wanted to take a look back at how these trends have impacted our efforts so far. Content Shockwave According to Google News, there were…

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Demystifying Data Part 4: Data Analysis – You have the data, now what?

You’ve identified your questions, you’ve tracked down your data set, you’ve cleaned and verified it – now you need to do something with it. It’s party time! The good news is that these days there is no shortage of tools that can help you put your data down, flip it and reverse it. If you…

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marketing roi

How to Improve Marketing ROI with Deliberate Practice

Marketing and PR teams are under constant pressure to deliver results – measurable outcomes in both dollars spent and leads generated. Teams many times overspend time and resources on things they aren’t fully sure will deliver value. Why? Those choices are easily defensible to their senior management. Falling into this trap is easy and alluring –…

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ibm vision

IBM Vision: The Future of AI and Public Relations

I had the pleasure and privilege of attending IBM Vision 2017 as a guest of IBM Analytics. Over three days, we explored the future of analytics and artificial intelligence, from understanding where we are in the evolution of analytics to seeing the cutting edge of how AI will impact every industry. Let’s look at some…

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data quality

Demystifying Data Part 3: Data Quality – How do you know when a data set is usable?

Miss the intro to this #DataDrivenPR series? Get caught up here and here!  Now that you have access to customer data, you need to determine what the level of data quality is. Rarely are you handed a dataset that is in pristine condition and doesn’t need some level of cleaning and normalizing. You should ask yourself…

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pivot table

Have a Seat at the Pivot Table

I have a confession to make – I LOVE EXCEL. Ok, maybe “love” is too strong of a word, but I find ways that Excel makes my life easier on a daily basis. And you can, too. In the latest post of our Excel Series for PR pros, we’ll walk through setting up a pivot table,…

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data-driven PR

New SHIFT eBook: Data-Driven PR

Is your company’s mantra, “that’s the way we’ve always done it”? If so, the harsh reality may be you are collectively stuck in a data-resistant state. Perhaps the company is data-resistant because it’s believed data will reveal a misaligned strategy, or uncover hidden issues. Whatever the reason, being data-resistant is the first stage in a…

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data-driven PR

Must-ask questions to answer before starting any data-driven campaign

What would you say if I told you the first thing you should do when you start a new campaign is think about the report? How could you possibly know what you’re going to measure and report on before actually doing anything? To be data-driven is to make decisions with data first and foremost. That…

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customer experience

Demystifying Data Part 2: Data Across the Customer Experience

“The world is now awash in data and we can see consumers in a lot clearer ways.” Max Levchin, PayPal co-founder. Data is at the root of the customer experience. Everything you, as a consumer, do is measurable in some way. We now have data on eating and sleeping habits, purchasing patterns, and online streaming…

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