Category Archive for: Culture

All the Interesting Things: Marketing, PR, and Ideas for 01/17/14

One of SHIFT’s 7 core values is connected which means much more than just having a full Address Book app on your phone. Connected means knowing what’s going on, knowing what’s worth reading and sharing. Here are the top 5 most interesting reads that SHIFTers shared among each other lately. Let us know what you think in the comments!…

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All the Interesting Things: Marketing, PR, and Ideas for 01/10/14

One of SHIFT’s 7 core values are connected which means much more than just having a full Address Book app on your phone. Connected means knowing what’s going on, knowing what’s worth reading and sharing. Here are the top 5 most interesting reads that SHIFTers shared among each other lately. Let us know what you think in the comments!…

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#GivingChristmas: Cradles to Crayons, kids in search of winter necessities

Yesterday, two teams of volunteers from our Boston office made their way to Cradles to Crayons, a volunteer organization that strives to help children who need the essentials fulfill those needs via a social worker or other adult representative. In short, it was heartrending to realize how many kids are waiting on a warm coat or shoes to help…

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The One Tip for 2014 to Vastly Improve Your Marketing and PR

If there were one tactic, one method, one tip that could make the difference between wild success and dismal failure for marketers and PR professionals in 2014 that I’d advocate for to vastly improve your marketing and PR, it would be this: the power of a simple beer. What does this mean? Surely we’re not…

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The 5th Gear: Marketing, PR, and Ideas for 11/25/13

One of SHIFT’s 7 core values are connected which means much more than just having a full Address Book app on your phone. Connected means knowing what’s going on, knowing what’s worth reading and sharing. Here are the top 5 most interesting reads that SHIFTers found this past week. Let us know what you think in the comments!…

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The 5th Gear: Marketing, PR, and Ideas for 10/28/13

One of SHIFT’s 7 core values are connected which means much more than just having a full Address Book app on your phone. Connected means knowing what’s going on, knowing what’s worth reading and sharing. Here are the top 5 most interesting reads that SHIFTers found this past week. Let us know what you think in the comments!…

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The 5th Gear – Week of 9/30/13

One of SHIFT’s 7 core values are connected which means much more than just having a full Address Book app on your phone. Connected means knowing what’s going on, knowing what’s worth reading and sharing. Here are the top 5 most interesting reads that SHIFTers found this past week. Let us know what you think in the comments…

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Core values must guide your content marketing strategy

At the Social Media Strategies Summit this week, I had the pleasure and privilege to perform the opening keynote for the conference. One of the most important pieces of advice I gave out in the talk was about core values and your content marketing. If you recall the SHIFT Earned Media Hub Strategy, one of…

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#HireFriday: Dedicated, an interview with Jen Usher

This week, we took some time to sit down and speak with Jen Usher, the inaugural winner of our SHIFT Value Awards earlier this year. One of the many ways we recognize team members at SHIFT who go above and beyond are those individuals who embody the 7 core values of SHIFT. Jen Usher, an…

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The 5th Gear – Top 5 Links – Week of 9/2/13

The Imagination Station/kickstarter.com One of SHIFT’s 7 core values is connected, which means much more than just having a full Address Book app on your phone. Connected means knowing what’s going on, knowing what’s worth reading and sharing. Starting today, Mondays on the SHIFT blog will be SHIFTing Gears, a column dedicated to what our team members…

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