Category Archive for: Culture

Boston Stronger

We remember. Here are the charities helping those affected and helping to make Boston stronger every day. If you have the ability to contribute and help, please do. Photo credit: The Boston Museum of Fine Arts, To Boston With Love exhibit

How the Red Sox Social Strategy Won Washington

It may have been April 1, but the Red Sox were no fools. With the reigning World Series champs in Washington, D.C. for a White House ceremony honoring their 2013 title, the club ultimately won international headlines across sports and news outlets alike on a day when the Affordable Care Act numbers were to be…

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Agency Life 101: Getting to Know Amanda Munroe

We take a lot of pride in our workplace here at SHIFT — from  our work ethic to our culture. When people talk about “agency” life, there tends to be a mix of truth and misconceptions. In order to give a true representation of what life is like here at SHIFT, we thought it might…

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Answer This: Are You Happy?

Chew on this for a moment: “Life is made of moments. We can choose to create and collect the happy ones.” I had an opportunity to explore this idea when I recently attended the AdClub’s Women’s Leadership Forum. There I had the distinct pleasure of listening to Nataly Kogan of Happier.com. Her story is fascinating,…

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Predicting the Winner of the 86th Oscars Best Picture with Data

It’s that time of year when spring is just around the corner and the Academy Awards (aka the Oscars) are in bloom. The Academy of Motion Picture Arts and Sciences honors movies and stars whose work resonated with us in the past year. I’m not a huge fan of awards shows, but I do love…

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#HireFriday: Smart, an interview with Megan Kessler

As you’ve probably noticed by now, we’re pretty big on our 7 core values here at SHIFT. One of the things we like to do is to recognize team members who not only fully embody but go above and beyond those values. This week, we sat down with Megan Kessler, an Account Director in Boston,…

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5 Things I Look for When Hiring in Marketing

Fresh out of college and looking for your first position in marketing (or maybe a public relations position)? You may be surprised that hiring managers are looking for different things than you’d expect or learned in school. Even veteran marketers are being asked to do more with analytics, creativity, and strategy. Having a good track…

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All the Interesting Things: Marketing, PR, and Ideas for 01/17/14

One of SHIFT’s 7 core values is connected which means much more than just having a full Address Book app on your phone. Connected means knowing what’s going on, knowing what’s worth reading and sharing. Here are the top 5 most interesting reads that SHIFTers shared among each other lately. Let us know what you think in the comments!…

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All the Interesting Things: Marketing, PR, and Ideas for 01/10/14

One of SHIFT’s 7 core values are connected which means much more than just having a full Address Book app on your phone. Connected means knowing what’s going on, knowing what’s worth reading and sharing. Here are the top 5 most interesting reads that SHIFTers shared among each other lately. Let us know what you think in the comments!…

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#GivingChristmas: Cradles to Crayons, kids in search of winter necessities

Yesterday, two teams of volunteers from our Boston office made their way to Cradles to Crayons, a volunteer organization that strives to help children who need the essentials fulfill those needs via a social worker or other adult representative. In short, it was heartrending to realize how many kids are waiting on a warm coat or shoes to help…

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