Category Archive for: Culture

Agency Life 101: Turan Apakay, Account Manager

From time to time, we like to open a window into what life is like here at SHIFT. We pride ourselves on our smart, dedicated (and who can forget ballsy) culture. This week, we check in with Turan Apakay, an Account Manager who recently celebrated his second anniversary at SHIFT. Turan gives us insight into what…

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Why Marketers Must Tap the Millennial Gold Mine

What do Beyoncé, LeBron and I have in common? Well, very little other than the fact that we’re all Millennials. I’ve been fascinated by Millennials for some time now and have quickly learned how integral my generation has become to the marketing industry. As Millennials grow in number, influence and spending power, it’s crucial that…

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Selfies Are Here to Stay, So How Can Brands Leverage Them?

As much as some of us would hate to admit it, selfies are here to stay. Tens of millions of selfies were snapped in 2013 and use of the word itself has increased by 17,000% since 2012. While many of us Millennials are indeed selfie-obsessed – 55% have posted one on social media as of…

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Boston Stronger

We remember. Here are the charities helping those affected and helping to make Boston stronger every day. If you have the ability to contribute and help, please do. Photo credit: The Boston Museum of Fine Arts, To Boston With Love exhibit

How the Red Sox Social Strategy Won Washington

It may have been April 1, but the Red Sox were no fools. With the reigning World Series champs in Washington, D.C. for a White House ceremony honoring their 2013 title, the club ultimately won international headlines across sports and news outlets alike on a day when the Affordable Care Act numbers were to be…

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Agency Life 101: Getting to Know Amanda Munroe

We take a lot of pride in our workplace here at SHIFT — from  our work ethic to our culture. When people talk about “agency” life, there tends to be a mix of truth and misconceptions. In order to give a true representation of what life is like here at SHIFT, we thought it might…

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Answer This: Are You Happy?

Chew on this for a moment: “Life is made of moments. We can choose to create and collect the happy ones.” I had an opportunity to explore this idea when I recently attended the AdClub’s Women’s Leadership Forum. There I had the distinct pleasure of listening to Nataly Kogan of Her story is fascinating,…

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Predicting the Winner of the 86th Oscars Best Picture with Data

It’s that time of year when spring is just around the corner and the Academy Awards (aka the Oscars) are in bloom. The Academy of Motion Picture Arts and Sciences honors movies and stars whose work resonated with us in the past year. I’m not a huge fan of awards shows, but I do love…

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#HireFriday: Smart, an interview with Megan Kessler

As you’ve probably noticed by now, we’re pretty big on our 7 core values here at SHIFT. One of the things we like to do is to recognize team members who not only fully embody but go above and beyond those values. This week, we sat down with Megan Kessler, an Account Director in Boston,…

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