Category Archive for: Culture

Coming Home to SHIFT: Part 2 of 2

At this point, I think we’ve all heard about LeBron James’ recent decision to rejoin his former team, the Cleveland Cavaliers. While his homecoming is a relatively rare move in sports, it’s beginning to happen more and more often in the professional world. Here at SHIFT, we place a high value on employees returning to…

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The Balancing “Act”: Finding a Culture That Fits Work-Life Balance

You hear these terms all the time: “corporate culture” and “work-life balance.” But, what is “corporate culture” exactly, and is there really such a thing as “work-life balance”? I remember coming in for my SHIFTern interview a few months ago and hearing a fellow SHIFTer comment that she hates the term “work-life balance.” As she put it,…

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Your First 365 Days in PR, Part 2 of 6: Structure

Excelling during your first year in PR is all about setting yourself up for success with basic best practices, and then following through with lots of practice and experimentation. Think of year one as a massive learning process. Like any complex process, it helps to break it down into stages. In this six-part series, we’ll dive…

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Coming Home to SHIFT: Part 1 of 2

At this point, I think we’ve all heard about LeBron James’ recent decision to rejoin his former team, the Cleveland Cavaliers. While his homecoming is a relatively rare move in sports, it’s beginning to happen more and more often in the professional world. Here at SHIFT, we place a high value on employees “pulling a LeBron”…

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Your First 365 Days in PR, Part 1 of 6

So you’re newly hired at a public relations agency. Congrats! Now the pressure is on. Excelling during your first year in PR is all about setting yourself up for success with basic best practices, and then following through with lots of practice and experimentation. Think of year one as a massive learning process. Like any complex process, it…

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Interview with PR Practitioner of the Year Matt Trocchio, Part 1 of 4

At this year’s Publicity Club Bell Ringer Awards, SHIFT Account Director Matt Trocchio was honored by the New England PR community as PR Practitioner of the Year. Over the next few weeks, we’ll share Matt’s thoughts about the public relations industry, what’s working and what’s not in PR today, and how to navigate the choppy…

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Agency Life 101: Turan Apakay, Account Manager

From time to time, we like to open a window into what life is like here at SHIFT. We pride ourselves on our smart, dedicated (and who can forget ballsy) culture. This week, we check in with Turan Apakay, an Account Manager who recently celebrated his second anniversary at SHIFT. Turan gives us insight into what…

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Why Marketers Must Tap the Millennial Gold Mine

What do Beyoncé, LeBron and I have in common? Well, very little other than the fact that we’re all Millennials. I’ve been fascinated by Millennials for some time now and have quickly learned how integral my generation has become to the marketing industry. As Millennials grow in number, influence and spending power, it’s crucial that…

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Selfies Are Here to Stay, So How Can Brands Leverage Them?

As much as some of us would hate to admit it, selfies are here to stay. Tens of millions of selfies were snapped in 2013 and use of the word itself has increased by 17,000% since 2012. While many of us Millennials are indeed selfie-obsessed – 55% have posted one on social media as of…

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