Category Archive for: Culture

SHIFT Shares: Career Advice

We like to brag about all the smart people we have working at SHIFT, so I thought, who better to tap into for some motivation than my fellow coworkers? I admire all of them, and I wanted to know what advice they’ve been given that has pushed them to succeed day in and day out.…

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The Working Mom: Balancing a PR Career & Being a New Mom

Being a parent, not to mention a new parent, is hard. Things like colic, teething and your child’s first broken bone, can leave you feeling exhausted and helpless – and that is all before you step foot in the office. I recently read Arik Hanson’s blog post that questions whether or not PR agencies are…

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Battling Burnout in Agency Life

We spent the first three parts of our “Your First Year in PR” series talking about how to set yourself up for success as a budding PR pro. Today we’re going to take a break and focus on something that can creep up on you at any point during your career: burnout. As a psychological term, burnout…

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Brainstorms: Are they really as effective as you think?

In many corporate cultures, and especially in creative industries like PR and marketing, brainstorms are the industry standard for generating new ideas. From client kick-off campaigns to new product launches, brainstorms have traditionally been considered the easiest and most efficient way to get a team’s creative juices flowing and generate the most unique ideas. But…

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Your First 365 Days in PR, Part 3 of 6: Do

Excelling during your first year in PR is all about setting yourself up for success with basic best practices. In this six-part series, we’ll dive into the anatomy of the first 365 days of agency life and share methods for success for each stage. Days 1-30: Learn Days 30-90: Structure Days 90-180: Do Intermission: Battling…

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Coming Home to SHIFT: Part 2 of 2

At this point, I think we’ve all heard about LeBron James’ recent decision to rejoin his former team, the Cleveland Cavaliers. While his homecoming is a relatively rare move in sports, it’s beginning to happen more and more often in the professional world. Here at SHIFT, we place a high value on employees returning to…

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The Balancing “Act”: Finding a Culture That Fits Work-Life Balance

You hear these terms all the time: “corporate culture” and “work-life balance.” But, what is “corporate culture” exactly, and is there really such a thing as “work-life balance”? I remember coming in for my SHIFTern interview a few months ago and hearing a fellow SHIFTer comment that she hates the term “work-life balance.” As she put it,…

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Your First 365 Days in PR, Part 2 of 6: Structure

Excelling during your first year in PR is all about setting yourself up for success with basic best practices, and then following through with lots of practice and experimentation. Think of year one as a massive learning process. Like any complex process, it helps to break it down into stages. In this six-part series, we’ll dive…

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Coming Home to SHIFT: Part 1 of 2

At this point, I think we’ve all heard about LeBron James’ recent decision to rejoin his former team, the Cleveland Cavaliers. While his homecoming is a relatively rare move in sports, it’s beginning to happen more and more often in the professional world. Here at SHIFT, we place a high value on employees “pulling a LeBron”…

Read More →

Your First 365 Days in PR, Part 1 of 6

So you’re newly hired at a public relations agency. Congrats! Now the pressure is on. Excelling during your first year in PR is all about setting yourself up for success with basic best practices, and then following through with lots of practice and experimentation. Think of year one as a massive learning process. Like any complex process, it…

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